The Future Of Television. Dissected Daily.
Attention Turned Engagement with true[X] Gimbal’s Laurel Rossi
In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Laurel Rossi, CMO of true[X] and Gimbal, which is reinventing omnichannel experiences by powering more valuable exchanges between consumers and brands that respect consumers’ time, attention and privacy.
A Big Approach to Sports with FanDuel’s Mike Raffensperger
In this installment of our Marketer Interview video series, we meet Mike Raffensperger, the Chief Marketing Officer at Fanduel, and learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation.
MadHive Appoints Former PepsiCo, Publicis Exec Jeff Fagel as CMO
MadHive hired former PepsiCo, Publicis exec Jeff Fagel as CMO.