Per Inscape, NFL preseason games captured a 1.55% viewership share for Aug. 5-11, behind only the Olympics.

Advertisers were eager to appear alongside Women’s World Cup games this summer, even as time zone shifts posed challenges.

In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Laurel Rossi, CMO of true[X] and Gimbal, which is reinventing omnichannel experiences by powering more valuable exchanges between consumers and brands that respect consumers’ time, attention and privacy.

Comcast can expect a big payday from ads for the Tokyo Olympics that begin this week. But many viewers are uncomfortable, and worrisome long-term trends suggest NBCUniversal and Comcast should enjoy their time on the medal stand now.

The next few years. of sports media rights negotiations have an opportunity to alter TV... if any of the rightsholders really change, of course