Download Flashtalking by Mediaocean’s Report: The Converged Future of TV+Video
One of the many new features we are introducing is a “Best Of” repository of special reports and white papers from our Thought Leaders Circle members that we think will be of interest to the community.
The first one up is a really well thought out paper via Flashtalking by Mediaocean that focuses on convergence, surely one of the most pressing issues facing the industry today.
While marketers are keenly aware of the potential opportunities opened by the digitization of television, sorting through and staying on top of the changes in the market is challenging to say the least. Flashtalking by Mediaocean has adopted a broader perspective than many CTV providers by considering what advertising will look like for all future TV and video:
How to reach an advertiser’s entire audience, even cord-cutters and cord-nevers
How to understand where an advertiser’s efforts in linear TV, CTV, and digital video overlap
The main creative, delivery, and measurement constraints and where they exist
How to effectively compare digital TV to other digital channels—on targeting, measurement, ROAS/affordability, and more
What to look for in a partner to execute digital campaigns in the new converged TV+Video market
