The Future Of Television. Dissected Daily.
Flashtalking By Mediaocean’s Grant Parker On The Innovid Merger And The Future Of Ad Tech
In this exclusive Q&A, Flashtalking by Mediaocean’s Grant Parker provides insight into the reasons the upcoming merger with Innovid is going to shake up the industry.
Hot Takes: CTV’s Contextual Revolution
TVREV’s Thought Leaders Circle members share their thoughts on the rise of contextual targeting on CTV.
CTV Might Get The Headlines, But Social Video Is Still a Juggernaut
Mediaocean’s Grant Parker looks at the “media-creative” gap and why brands need to better integrate social video and CTV.
Dynamic Creative Versioning Technology Can Take Streaming To The Next Level
Mediaocean’s Grant Parker on how dynamic creative versioning can help brands personalize creative at scale.
Hot Takes: How Should The TV Industry Protect Consumer Privacy?
Our TVREV Thought Leaders Circle members weigh in on why consumer privacy is so important and what steps the TV industry needs to take to ensure that it is respected.
