Using Parrot Analytics data, we can measure the sizable value Suits has generated across several streaming platforms, which ultimately led to Suits: LA. 

Streaming services lean heavily on dramas for their content libraries. But maybe too heavily—other genres may yield better retention and acquisition rates.

In 2024, Netflix continues to refine its strategy with a focus on subscriber retention, high-quality content, earned media, and smart investments in live sports, ensuring its position as a leader in the streaming industry.

Apple’s not-very-big library has not proved to be an issue to day—even with a price hike last year. But is that a viable long-term strategy? Brandon Katz explores.

Netflix’s rock-bottom churn rates are the envy of the streaming industry. Brandon Katz explains why that’s no accident.

Why streaming platforms are turning to anime and global content as powerful tools to engage and retain Zoomers in the U.S.

How successful franchises create cross-pollinating funnels of viewer interest, driving renewed engagement with older installments at a low cost.

Is the combination of Hulu’s new content with Disney’s classics the right way to keep viewers in place? Or is single-serve the way to go? Brandon Katz has some thoughts.

NBCU announced plans to raise the price of Peacock… just in time for the Olympics. But do they have the content demand to justify the price rise once the games are over?

Streaming services may dream of chasing Oscars, but they’re spending their dollars on TV series, both old and new. Brandon Katz unpacks why.

While demand for kids content remains high, supply is surprisingly low. Brandon Katz looks at what’s behind the imbalance.

Does winning on a global basis means investing in more non-US content? Netflix seems to think so and that’s why they’re way ahead of Amazon

Having strip mined comic books, Hollywood is looking to video games for its next batch of hits. But is there enough IP to draw on?

Hollywood has long been criticized for its over reliance on tried and true IP. But which streamers are most guilty of jumping on this trends? The results will surprise you.

TV seasons are shrinking and that is hurting streamers ability to retain viewers. Brandon Katz looks at the numbers behind the Big Shrink.

Can a Middle Eastern media company called Yango Play be the path forward for America’s media giants? Brandon Katz explains why.

Sitcoms have long been broadcast TV’s strongest product. But streaming services struggle to retain viewers from season to season. Brandon Katz looks at why.

A look at how Amazon’s shift to a mainstream content strategy left it well positioned for the transition to an ad-supported model.

Changing consumer habits and a maturing streaming industry are leading to some new trends, price increases being among the more visible.

Disney’+s diminishing Demand Share is one of the many problems the streamer faces. Can Hulu help them get their mojo back?