Different streamers appeal to different demographics. Brandon Katz explains why they need to stop being so complacent about who is watching.

Apple’s not-very-big library has not proved to be an issue to day—even with a price hike last year. But is that a viable long-term strategy? Brandon Katz explores.

Peacock’s success is being driven by NBC’s broadcast programming. Which, Brandon Katz explains, is likely another reason why they are jettisoning their cable networks.

Netflix’s rock-bottom churn rates are the envy of the streaming industry. Brandon Katz explains why that’s no accident.

Why streaming platforms are turning to anime and global content as powerful tools to engage and retain Zoomers in the U.S.

Drama isn't the cool kid on the block in streaming land as fantasy, sci-fi and reality are now ascendant. What that means for everyone from studios to streams to advertisers.

Tiny Crunchyroll has fended off attempts by Netflix, Amazon, Disney and others to invade its anime empire. Brandon Katz looks at how they did it and the lessons for niche services.

How successful franchises create cross-pollinating funnels of viewer interest, driving renewed engagement with older installments at a low cost.

The most in-demand streaming series are aimed at Gen Z males. So how does the industry bring in older and more female audience? Brandon Katz has some thoughts.

Streaming's content crunch: As new show production slows, platforms scramble to maintain hits and engagement with shrinking resources. Is quality the new quantity?

Netflix’s greatest demand is for shows it licenses from other media companies… companies who are likely to stop licensing their shows to Netflix in the years ahead. Brandon Katz breaks down the Big Red N’s dilemma.

Is the combination of Hulu’s new content with Disney’s classics the right way to keep viewers in place? Or is single-serve the way to go? Brandon Katz has some thoughts.

NBCU announced plans to raise the price of Peacock… just in time for the Olympics. But do they have the content demand to justify the price rise once the games are over?

As we move from linear TV to steaming, new monetization paths require a new set of metrics to better understand the value of content.

Disney+, Hulu and Max make for some odd bundle-mates, but how much overlap is there between the threesome, and do they have what consumers want?

Streaming services may dream of chasing Oscars, but they’re spending their dollars on TV series, both old and new. Brandon Katz unpacks why.

While demand for kids content remains high, supply is surprisingly low. Brandon Katz looks at what’s behind the imbalance.

Balancing much-loved older hits with still-hot newer ones is a balancing act for streaming services. Brandon Katz looks at what they should and should not do to solve this.

Does winning on a global basis means investing in more non-US content? Netflix seems to think so and that’s why they’re way ahead of Amazon

As FASTs increasingly skew local, the case for live sports grows stronger. Brandon Katz unpacks.