Viewership was low in Monterey-Salinas and other West Coast markets

The transition to ATSC 3.0 may be inevitable, but it should not come at the expense of consumer choice and accessibility.

This excerpt from our TVREV Special Report looks at how the divide between linear and streaming his holding TV ad sales back..and what you can do about it.

We sat down with OKAST CEO Cédric Monnier to get his take on the FAST landscape.

TripleLift’s bold new report, written by Mike Shields, looks at what happens to television if a DTC pharma advertising ban goes into effect.

‘By broadening their CTV targets, marketers can reach lighter category and brand users who don’t fall into traditionally targeted segments but who represent significant growth potential,’ Samsung Ads report says

We asked our TVREV Thought Leaders Circle members what they thought would need to happen in order to make shoppable TV take off. Their unexpected responses may surprise you.

12 TVREV originals this week from analysts who tell it like it is.

TVREV and MX8 Labs partnered to survey U.S. viewers about their movie watching habits, and found that 46% prefer to stream flicks at home, while only 15% favor theaters.

A trio of new reports from LG Ad Solutions examine the rapid growth of live sports on streaming in the US, UK and Canada with some very eye-opening stats.

In March 2020, Skype was a verb and Zoom was a largely unknown videoconferencing software company. What happened to since is a cautionary tale for companies in all industries.

WBD takes CNN and Bleacher Report away from ad-supported viewers and we wonder WTF. Plus YouTube’s resurgent channel store strategy.

Is CTV more effective than video sharing platforms? A new report from Magnite shows some interesting differences.

Using Parrot Analytics data, we can measure the sizable value Suits has generated across several streaming platforms, which ultimately led to Suits: LA. 

“BEST” channels could be the breakthrough that finally makes NextGen TV a legitimate value proposition for consumers.

“Live sports programming continues to be an important driver of user growth, retention and engagement for streaming services,” said Bill Michels, Chief Product Officer at Gracenote.

“The launch of this automotive marketplace . . . will help local, regional and national advertisers streamline activation and optimize marketing dollars against both top and bottom-of-funnel outcomes,” saod Luc Dumont, Senior VP of Business Development at Madhive.

TVREV recently caught up with TripleLift GM of CTV Andrew King to talk about what he’s excited for in 2025 and what he likes about TripleLift.

TVREV originals this week from analysts who tell it like it is.

Netflix revolutionized how we watch television, but its ambitious venture into original films appears to be flatlining with users. New data from Parrot Analytics reveals a concerning trend: as Netflix floods its library with more original movies, viewer interest continues to decline.