Reruns plus the series finale of ‘Yellowstone’ captured a 0.96% viewership share across December 9-15, making it the No. 3 program by watch-time.

In the next Innovator Spotlight from our Special Report on Contextual Targeting, Rohan Castelino explains why the IRIS_ID is such a valuable tool for advertisers looking to add contextual targeting to their mix.

TVREV & Measure treats from Hanlon, Wolk, Katz, Cassillo and Semeraro.

Mergers tend to stifle innovation, but this one may open up some unexpected opportunity. Meanwhile, WBD pulls out an end-of-year victory (of sorts) thanks to the Philly kids.

Why YouTube’s anything-and-everything content strategy looks to be where the future of television is headed.

This year, the share of smart TVs that solely streamed content hit 61% — a notable increase across the last few years, according to Inscape’s latest analysis.

Despite attempts by legacy broadcasters to expand into digital platforms, apps, and social media, the core product remains constrained by the traditional linear broadcast format.

Using Madhive’s Lookalike+ feature, LifebrandsD2C leveraged AI-driven behavioral analysis to reach relevant CTV audiences and minimize wasted spend.

Apple’s not-very-big library has not proved to be an issue to day—even with a price hike last year. But is that a viable long-term strategy? Brandon Katz explores.

Sports lead Inscape’s ranking of most-watched TV programming for Dec. 2-8, while several news programs rise up week-over-week.

In this Innovator Spotlight from our new report on the Contextual Revolution, Gracenote’s Trent Wheeler explains why standardization is key to contextual’s success.

Context is everything, let’s explore some examples

The case for television’s return to its pre-Golden Age mass market roots and why live content is heating up again.

PBS’s partnership with Amazon marks a watershed moment - for the first time, viewers can access broadcast content for free on a major streaming platform, including full-signal local station programming.

From all of us at TVREV, we wish you a HAPPY THANKSGIVING. Here’s some Sunday reading that still tastes good on Monday

Black Friday is shifting online, with Amazon battling Temu and Shein in a transforming holiday retail landscape.

Peacock’s success is being driven by NBC’s broadcast programming. Which, Brandon Katz explains, is likely another reason why they are jettisoning their cable networks.

The NBA grew its viewership share week-over-week and moves into third place, per Inscape’s analysis across November 18-24.

In this exclusive Q&A, Flashtalking by Mediaocean’s Grant Parker provides insight into the reasons the upcoming merger with Innovid is going to shake up the industry.

TVREV’s Thought Leaders Circle members share their thoughts on the rise of contextual targeting on CTV.