The Future Of Television. Dissected Daily.
Kirby Grines Explains Why Linear Is The Future Of All TV
Kirby Grines, Founder & CEO at 43Twenty, delves into the power of linear as a content discovery mechanism, and how it still holds an exciting future in streaming TV.
Samsung's Justin Fromm On The Continued Appeal Of FAST Services
What Samsung’s latest report on FASTs told them about why viewers keep coming back to FAST services and why great stories still matter.
Why The Incredible Shrinking TV Season Is Hurting TV
TV seasons are shrinking and that is hurting streamers ability to retain viewers. Brandon Katz looks at the numbers behind the Big Shrink.
Streamlining Contextual Targeting: Richie Hyden Explains How IRIS TV's CTV Deal Library Is Changing The Game
How IRIS TV’s new deal library is making it easier than ever to place contextual buys on streaming TV and how that’s changing the way the industry looks at contextual.
CTV Might Get The Headlines, But Social Video Is Still a Juggernaut
Mediaocean’s Grant Parker looks at the “media-creative” gap and why brands need to better integrate social video and CTV.
Madhive CMO Jeff Fagel On Local TV
In this interview from CES 2024, Madhive CMO Jeff Fagel explains its point of view on Local TV, and that “there’s no such thing as national anymore.”
acTVe FAST Channels CEO Geoff Clark On The FAST Ecosystem Over The Years
In this interview from CES 2024, Geoff Clark, CEO at acTVe FAST Channels, talks about how the FAST ecosystem has evolved over the years and where we are headed.
Content Calculus: Introducing ROI Into The Development Process
Streaming services need to weight the popularity of a new series with their potential impact on the bottom line. Brandon Katz unpacks what content teams need to consider.
CCR Media’s Ben Saboe and Zach Frost Share Insight Into Local TV, Cord-Cutting and Sports Media
CCR Media’s Ben Saboe and Zach Frost share key trends in local TV and its intersection with sports media moving into the streaming era and beyond.
Scott Cunningham’s Take On How A Cookie-less Future Will Impact Local TV
Founder of Cunningham Tech Consulting Scott Cunningham predicts how, with the desecration of cookies in 2024, local TV and advertising will have to evolve.
The Shoppable TV Report: 2024 and Beyond
LG Ad Solutions’ new report uncovers U.S. consumer perceptions around “shoppable” TV advertisements一such as scannable QR-enhanced ads 一as well as subsequent purchasing behavior after seeing TV ads.
XR’s Jo Kinsella On Why Creative Is The New KPI
In this interview from CES 2024, President of XR Extreme Research Jo Kinsella shares how it’s going to change the industry with creative metadata
Getting Past The Urge To Merge: Can Yango Play Show Hollyood The Way?
Can a Middle Eastern media company called Yango Play be the path forward for America’s media giants? Brandon Katz explains why.
OrkaTV’s Mike Woods On The Marriage Between Local TV & Streaming
OrkaTV Founder and CEO Mike Woods talks about “the three horsemen of the streaming apocalypse”, and why local TV and the future of streaming are a perfect match.
Welcome To “Proximity” - Our Take On The Future Of Local TV
Tim Hanlon introduces a new TVREV category - exclusively devoted to the future of local television.
OpenAP’s Brittany Slattery Discusses The Future Of Data Privacy In Advertising
OpenAP’s CMO Brittany Slattery shares its position on the future of data privacy in video advertising, and how building privacy-centric infrastructure will benefit buyers, sellers, publishers and consumers across the board.
Reboots And Reruns: Streaming’s Search For Sitcom Success
Sitcoms have long been broadcast TV’s strongest product. But streaming services struggle to retain viewers from season to season. Brandon Katz looks at why.
ZEASN EMEA’s Ronny Lutzi Explains Why TV Needs An Independent Operating System
ZEASN EMEA President Ronny Lutzi explains why the TV industry needs a competitive independent operating system, and what he’s doing to disrupt the industry at large.
Inscape’s Ken Norcross On Measuring OTA, And Inscape’s Tuner Data Product
Ken Norcross, VP of Data Licensing and Strategy at VIZIO Inscape, helps us understand why measuring OTA TV is important, and how Inscape’s Tuner Data product is uniquely positioned to measure.
The Super Bowl Reminds Us That ‘The Old School Way’ Works
OrkaTV’s Jonathan Moffie on how the Super Bowl reminds us of the power of CTV to drive data driven brand awareness.