Madhive CMO Jeff Fagel On Local TV

In this interview from CES 2024, Madhive CMO Jeff Fagel explains its point of view on Local TV, and that “there’s no such thing as national anymore.”

Jeff Fagel: MadHive's point of view on local is that there's no such thing as national anymore; everything needs to be focused on local and a level of precision. I think for many years we've talked a lot about personalization. 

Ultimately, it's how you're reaching the right individuals and proving out then with your advertising that you can drive some type of outcome, whether that be a test drive, whether that be driving somebody to a website, or in the end, it's like proving out that your advertising actually drives sales.