TVREV & Measure treats from Hanlon, Wolk, Katz, Cassillo and Semeraro.

Using Madhive’s Lookalike+ feature, LifebrandsD2C leveraged AI-driven behavioral analysis to reach relevant CTV audiences and minimize wasted spend.

From all of us at TVREV, we wish you a HAPPY THANKSGIVING. Here’s some Sunday reading that still tastes good on Monday

A report from Frequence, a Madhive company, found that 65% of local ad sellers say they face moderate to extreme pressure to grow digital ad revenue by 20% or more.

Now that election day is upon us, I set off to find some data from this spin cycle that can deepen my understanding of the attention economy. Some data that isn’t a poll funded by an agenda, but receipts of views and ad impressions that reveal real behaviors by companies and people. A work in progress, but so far here is what I’ve found:

Political ad impressions surged by 489% in September vs. August, according to a Madhive analysis.

All the originals in one place

The fourth installment of “Why Advertising Is Shifting To Local”, features Madhive’s SVP of Sales Kristin Wnuk.

Introducing our video series called “Why Advertising Is Shifting To Local”, where we talk to industry leaders at the 2024 Cannes Lions Festival.

What we saw at Cannes 2024, what you need to do about it.

This week we look at why local advertising is becoming an even bigger deal (pun intended) and preview what to look for at Cannes.

We asked our TVREV Thought Leaders Circle members what they were most bullish about for the year ahead. Some of their answers will definitely surprise you.

Madhive CRO Jon Kaplan tackles the future of advertising as it relates to sporting events, and what that means in the age of streaming.

In this interview from CES 2024, Madhive CMO Jeff Fagel explains its point of view on Local TV, and that “there’s no such thing as national anymore.”

Data from Madhive shows how CTV political advertising is already off and running in 2024.

Another round of 2024 predictions from our TVREV Thought Leader Circle members.

This week’s TVREV highlights, and more news across the industry.

In this latest Innovator Spotlight interview from our report on local TV and streaming, Madhive's Kristin Wnuk illuminates the intricacies of local advertising in the digital age, highlighting Madhive's unique approach to connecting advertisers with streaming audiences.

In this video and Q&A Interview, Madive CRO Jon Kaplan explains what he’s learned in his time at Google and Pinterest and how he can apply that to CTV.

TVREV Thought Leaders Circle members and report sponsors share their thoughts on the transformation of local television in the age of streaming.