Now that election day is upon us, I set off to find some data from this spin cycle that can deepen my understanding of the attention economy. Some data that isn’t a poll funded by an agenda, but receipts of views and ad impressions that reveal real behaviors by companies and people. A work in progress, but so far here is what I’ve found:

Political ad impressions surged by 489% in September vs. August, according to a Madhive analysis.

All the originals in one place

The fourth installment of “Why Advertising Is Shifting To Local”, features Madhive’s SVP of Sales Kristin Wnuk.

Introducing our video series called “Why Advertising Is Shifting To Local”, where we talk to industry leaders at the 2024 Cannes Lions Festival.

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In this interview from CES 2024, Madhive CMO Jeff Fagel explains its point of view on Local TV, and that “there’s no such thing as national anymore.”

Data from Madhive shows how CTV political advertising is already off and running in 2024.

Another round of 2024 predictions from our TVREV Thought Leader Circle members.

This week’s TVREV highlights, and more news across the industry.

In this latest Innovator Spotlight interview from our report on local TV and streaming, Madhive's Kristin Wnuk illuminates the intricacies of local advertising in the digital age, highlighting Madhive's unique approach to connecting advertisers with streaming audiences.

In this video and Q&A Interview, Madive CRO Jon Kaplan explains what he’s learned in his time at Google and Pinterest and how he can apply that to CTV.

TVREV Thought Leaders Circle members and report sponsors share their thoughts on the transformation of local television in the age of streaming.

Spencer Potts, Madhive CEO explains how the company works to Jay Fagel and Rio Damata

Madhive Chief Revenue Officer Jon Kaplan talks to TVREV about his reasons for joining the company and what parallels he sees between the early years in programmatic advertising and where we’re at with connected TV now.

Madhive’s Adam Helfgott on why today’s ad platforms need to be as good with contextual targeting as they are with data-driven targeting.

TVREV’s Thought Leaders Circle members share their thoughts and predictions for this year’s Upfronts and Newfronts.