The Future Of Television. Dissected Daily.
Flashtalking’s Ben Kartzman On The Importance Of Data Independence, And What That Means For Advertisers
In this interview from CES 2024, Mediaocean COO Ben Kartzman explores the importance of data independence for advertisers.
Samsung Ads’ Justin Evans Walks Us Through Its New Measurement Panel: “TV and You”
In this interview from CES 2024, Global Head of Analytics & Insights at Samsung Ads Justin Evans tells TVREV about its new measurement panel called “TV and You”, which captures both linear and streaming television viewing behavior.
Evan Shapiro Takes On The TV OS Wars, And The Brain Of The Television
In this interview from CES 2024, ESHAP owner and noted media cartographer Evan Shapiro dives into the OS Wars – whoever controls that data controls the “oil in the TV ecosystem.”
Amazon Prime's Pivot: From Art House Hits to Mainstream Magnets
A look at how Amazon’s shift to a mainstream content strategy left it well positioned for the transition to an ad-supported model.
LG Ads' Tony Marlow On The “OS Wars” And How LG Positions Itself Among OEM Players
In this interview from CES 2024, LG Ad Solutions CMO Tony Marlow rejects the term “OS Wars”, explaining that it's not a "zero-sum game", and where LG sits among OEM's.
IRIS.TV's Field Garthwaite On The Future Of Shoppable Media And Political Advertising
In this interview from CES 2024, IRIS.TV CEO Field Garthwaite explores the future of retail media, shoppable advertising, and the impact of CTV on political ads coming into an election year.
How Truthset is Bringing Transparency and Accountability to Ad-Tech
Scott McKinley, Founder and CEO at Truthset, explains why he started the company, and how it uses the Data Collective to provide ad buyers, sellers and users of large scale consumer data, with visibility into how accurate their data is to produce better business outcomes.
Price Hikes, Bundles and Syndication: Streaming Reacts To Its New Reality
Changing consumer habits and a maturing streaming industry are leading to some new trends, price increases being among the more visible.
What Are You Most Excited About For 2024, Part 2
At CES last week, we asked some TVREV Thought Leaders Circle members what they were most excited about in the year head. Part 2 of 2
What Are You Most Excited About For 2024, Part 1
At CES last week, we asked some TVREV Thought Leaders Circle members what they were most excited about in the year head. Part 1 of 2
Riders on the Storm: How Media & Consumer Digital Businesses Can Win In The Era Of Turbulence
UK TV veteran Daniel Winner offers a game plan for media companies looking to survive today’s turmoil.
Can Hulu Integration Help Disney Get Its Magic Back?
Disney’+s diminishing Demand Share is one of the many problems the streamer faces. Can Hulu help them get their mojo back?
iSpot Introduces New Metrics To Take On Streaming Ad Challenges
iSpot’s new streaming ad measurement capabilities look to fill the marketplace’s void, and make streaming ad intelligence simpler for brands.
Michael Treon On How PMG Is Driving Innovation In CTV With Eye Towards AI And Video-Level Contextual Advertising
Camelot’s Michael Treon on how the IRIS_ID is helping them get the right ads to the right people at scale.
Hot List: 2024 Is Gonna Be Sick! Starting With CES
This week’s TVREV highlights, and more news across the industry.
Gain All The Reach Extension Benefits, Without The Red Flags
How TV reach extension is redefining audience engagement in the age of streaming, and how you can wield this powerful strategy with VIZIO.
Leveraging The Creator Economy For Enhanced E-Commerce Experiences
A discussion on how tools like AiBUY are reshaping influencer marketing and consumer shopping experiences.
How White Label Vendors Like Foxxum Plan To Shake Up TV's OS Wars
Foxxum’s Ronny Lutzi explains why independent software developers like Foxxum are going to play such a critical role in the OS Wars, especially for local TV OEMs.
Hot Takes: Our Thought Leader Circle Members’ Predictions For 2024, Part 2
Another round of 2024 predictions from our TVREV Thought Leader Circle members.
How FAST Platforms Are Bridging The Gap Between Old School TV And New School Streaming
Brandon Katz explores FAST platforms, with their mix of linear and on-demand programming, help older consumers make the transition to streaming.