The largest data privacy study to date (over 45K respondents) from Publishers Clearing House and Evan Shapiro reveals that Americans have a surprisingly complicated relationship with their personal data. Free download at TVREV.

This week’s TVREV highlights, and more news across the industry.

Viewers are still watching a mix of pay TV and streaming, albeit via apps, and why Roku’s been getting heart emojis from Wall Street.

New research from Parrot Analytics shows how at Netflix, a handful of hits are what’s paying for all those misses.

LG Ad Solutions CMO Tony Marlow discusses the transformative impact that Connected TV (CTV) is having on television advertising.

And an expanded slate of games fueled a week-over-week increase in football’s viewership share, per Inscape

CCR Media CEO Shea Kelly explains why media monitoring is so critical for local broadcast and why it will become even more important in the years to come.

Jonathan Moffie of Orka TV discusses how CTV, especially FASTs, is revolutionizing TV advertising by making it accessible to thousands of additional brands.

LGBTQ+ media networks like Revry can offer brands several advantages, with a focused and dedicated audience within the community.

Food Network, Bleacher Report helped fuel a 26% month-over-month increase in Max’s Earned Media Value, per CreatorIQ.

This week’s TVREV highlights, and more news across the industry.

Both NBA and men’s college basketball saw week-over-week increases in viewership share, per Inscape.

With the rights to two big box office hits, is Netflix poised to actually become a player in the Indian market?

Pixability’s Jackie Paulino details how the company applies its expertise in YouTube contextual targeting to enhance brand safety and performance in the streaming sector.

We look at why vVMPDs are booming and our predictions on what happens now that the strikes are done.

Inscape’s Q3 Market Trends research shows just how much native apps are growing in a very short amount of time.

NFL TV ad impressions have ballooned year-over-year, as a new report from iSpot shows.

As peak demand surges, securing streaming sports rights becomes ever more critical. Brandon Katz delves into the escalating battle and what it means for the future of streaming.

But nothing comes close to football, which in total accounted for over 12% of all minutes watched last week.

This week’s TVREV highlights, and more news across the industry.