This week’s TVREV highlights, and more news across the industry.

This week’s TVREV highlights, and more news across the industry.

This week on TVREV, Charter v Disney, MRC standing down, and a summary of articles from across the industry.

Samsung’s George Carens, explains Samsung’s three-part strategy for helping streamers to retain subscribers.

This week on TVREV, networks crying foul on Nielsen, X toppling FOX, and a summary of articles from across the industry.

Publicis’ Hayley Diamond, explains why everyone is now "digital" and the importance of getting close to the source.

This week on TVREV, Wall Street’s CTV misread, and a summary of articles from across the industry.

AdTech & Agency veteran Joey Hyche shares with TVREV what the video ecosystem can learn from the rollout of the Euro to unlock teamwork, savings and new capabilities.

AdTech & Agency veteran Joey Hyche shares with TVREV how putting an identity framework at the core of CTV planning & buying can bring much needed clarity to the space.

Mediaocean’s Michael Tuminello explains why brands need to focus on audiences, not devices or delivery methods.

By making CTV advertising more transparent and enabling contextual targeting, the IRIS_ID is helping to grow the entire CTV ecosystem. A TVREV Special Report.

Highlights from the Emerging Smart TV Ecosystem at the 2022 NewFronts which were all about CTV.

Just in time for the NewFronts, Evan Shapiro’s latest infographic explains the value of CTV

TV advertising has a place — the thinking goes — but it’s no Instagram.

In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Laurel Rossi, CMO of true[X] and Gimbal, which is reinventing omnichannel experiences by powering more valuable exchanges between consumers and brands that respect consumers’ time, attention and privacy.

Meet John McCarus founder and president of Content Ink, a six-year-old recruiting and advisory firm focused on the digital media and e-commerce space. John is best known as a creator, co-founder and still-active contributor of the NewFronts, considered to be the premier digital video marketplace managed by the IAB.