The Future Of Television. Dissected Daily.
Hot List: Cream Skim The (Ad)week That Was
This week’s TVREV highlights, and more news across the industry.
Cable/Satellite Users Are ‘Quiet Quitting’ But Sports Keeps Them On Board
“Quiet-quitting” stayed prevalent in Q2 as sports and news helped keep audiences tethered to cable and satellite, to some extent.
Hot List: What’s Old is New
This week’s TVREV highlights, and more news across the industry.
How An Integrated Hardware, Software and Data Approach Helped VIZIO Drive Incremental Reach
How a campaign based on home screen and CTV ads worked to boost incremental reach for a game manufacturer.
Hot List: JIC (Conditionally) Certifies, Plus Amazon Adding Ads
This week’s TVREV highlights, plus our Local TV Report, Rupert Murdoch steps down, and this year's primetime TV differences.
Hot List: Measurement is Loco, All Things are Local
This week on TVREV: Measurement is loco, all things are local, and a summary of articles from across the industry.
Hot List: Who's The Boss?
This week on TVREV, Charter v Disney, MRC standing down, and a summary of articles from across the industry.
VIZIO Case Study Credits CTV Ads For A CPG Brand’s Double-Digit Sales Lift
CPG gets in on the potential sales benefits of CTV, with Vizio Ads
How Ashley Furniture And Other Brands Got On VIZIO’s Home Screen
Smart TV home screens are becoming prime real estate for advertisers looking to capture viewer attention at the moment they turn on their TVs and start their content discovery journey.
TV Is Evolving- How Is Advertising Going With It? Adam Bergman of VIZIO Explains It to a Teenager
Talking to Adam Bergman in the VIZIO suite at Cannes about TV advertising and his job.
Geo-Targeted Connected TV: A Game Changer for Regional Brand Engagement
A recent case study from VIZIO underscores how geo-targeted CTV advertising, combined with multi-device retargeting, can significantly enhance regional brand engagement
How Media And Entertainment Companies Use FASTs To Drive Tune-In
VIZIO’s Travis Hockersmith on how media companies are making good use of the FASTs to drive tune-in.
Google Making Gains In The OS Wars, Co-Viewing Helps Boost Streaming Reach
The TVOS wars heat up as Google makes gains and Roku solidifies its holds on the US. Meanwhile, viewer-per-household stats assume greater importance.
Advertisers Report Seeing Real Results With VIZIO Home Screen Sponsorships
VIZIO’s case study measured the impact of three different Home Screen activations across multiple advertiser categories in delivering against brand KPIs.
VIZIO’s Platform Performs, Search and Discovery Remain An Issue
The wisdom of OEM’s venturing into FAST territory and the dangers of not fixing search and discovery on streaming.
Data: NFL Playoffs’ Weekend Watch-Time Dominance
Inscape data shows how NFL watch-time grew as the playoff field shrunk, culminating in a big Conference Championship Sunday on Jan. 29.
How VIZIO Ads Uses Data To Help Clients Safely Achieve Reach and Frequency Goals
VIZIO’s Travis Hockersmith is featured in the latest Innovator Spotlight from our new report “FASTs Are The New Cable, Part 2: Advertising”
NFL Controls Wildcard Weekend Watch-Time
Data from Inscape shows the NFL’s dominance relative to the rest of TV from Jan. 14-16.
FASTs Are The New Cable, Part 2: Advertising
TVREV’s new deep dive into the booming FAST advertising ecosystem is here with insights, projections and our usual wit.