How Media And Entertainment Companies Use FASTs To Drive Tune-In
In this latest video from our report FASTs Are The New Cable, Part 2: Advertising, Travis Hockersmith, Group Vice President for Platform+ at VIZIO, talked to us about how media and entertainment companies use the FASTs to drive tune-in, an increasingly important use case and revenue stream for the FASTs.
TRAVIS HOCKERSMITH: For media and entertainment advertisers, it's really interesting because the product that they are advertising, you consume on the same screen that they’re advertising that product - their content.
In SmartCast, we have what we think is the best search and discovery platform in the CTV space and we have opportunities on the home screen to help viewers find the content that they're looking for.
So we do this by targeting home screen placements to viewers who are most likely to convert. These homescreen placements - they look just like editorial placements on our home screen, and they're really targeted to those viewers who they're most relevant for and they perform exceptionally well as a result.
So they're very easy to track as well. We can track click performance into the content and then via our ACR data, in many cases we can even track things like session duration against content.
So media and entertainment advertisers use our platform heavily to help aid in search and discovery. In addition, we have our video-powered ecosystem, obviously, where tune-in advertisers can run the same spots that they're using in TV to drive interest in their content.
And we can also track those back to a specific app open or a specific session duration against the content that they're advertising.
So the combination of all of our ad placements and all the great data that we have to measure performance makes this the ideal screen to promote media and entertainment content.
