How Media And Entertainment Companies Use FASTs To Drive Tune-In

VIZIO’s Travis Hockersmith on how media companies are making good use of the FASTs to drive tune-in.

Alan Wolk 9/9/22 Alan Wolk 9/9/22

Sephora Settlement Underlines TV Privacy Concerns, Dongles Are Dying But The Hybrid Ecosystem Is Here To Stay

Why data privacy is about to become even more important to TV advertisers and what a new Vizio survey tells us about cord cutting and the importance of the TV OS.

Alan Wolk 12/7/21 Alan Wolk 12/7/21

VIZIO’s Well-timed Entry Into The Ad Business Is Just The Latest Iteration For The Brand

Alan Wolk 10/5/21 Alan Wolk 10/5/21

VIZIO’s Well-Timed Entry Into The Ad Business Is Just The Latest Iteration For The Brand

John Cassillo 12/16/20 John Cassillo 12/16/20

VIZIO Explains SmartCast

VIZIO VP of Business Development Katherine Pond explains the SmartCast operating system

Alan Wolk 10/7/20 Alan Wolk 10/7/20

The Revisionists: How VIZIO Is Changing What It Means To Be A Hardware Manufacturer

“We, along with other smart TV manufacturers are uniquely positioned because we own both the hardware and the operating system, and ultimately the glass that the consumer sees,” says Mike O’Donnell, Chief Revenue Officer of VIZIO’s platform business and the person responsible for the manufacturer’s growing advertising business.

John Cassillo 8/27/20 John Cassillo 8/27/20

How is VIZIO Building Custom Experiences on its SmartCast Platform?

Customization is increasingly crucial, and VIZIO's SmartCast is building an experience around that concept. More from Katherine Pond: