The Future Of Television. Dissected Daily.
Hot List: Cream Skim The (Ad)week That Was
This week’s TVREV highlights, and more news across the industry.
Netflix Is #Winning, Fixed Wireless Broadband Haunts Cable Execs
Why Netflix’s decision to raise prices during a very good quarter is not surprising and why the rise of fixed wireless broadband is cable’s biggest nightmare.
Netflix Tops Video Streamers for September Earned Media Value
But its $55.8 million EMV was nowhere near what Spotify received, according to a new report from CreatorIQ.
Cable/Satellite Users Are ‘Quiet Quitting’ But Sports Keeps Them On Board
“Quiet-quitting” stayed prevalent in Q2 as sports and news helped keep audiences tethered to cable and satellite, to some extent.
Netflix's Declining Supply Share Is A Sign Of Streaming's Changing Dynamics
The so-called “Streaming Wars” have never been a zero-sum game. Brandon Katz looks at how Netflix’s changing supply share is a reflection of a maturing streaming market.
College Football, MLB See Week-Over-Week Gains for TV Viewership Share
Football and baseball dominated Inscape’s latest ranking of most-watched TV programming.
Redefining Broadcast Monitoring In An Age Of Diginets And vMVPDs
CCR Media’s Ben Ropke and Ben Saboe with an update on how the media monitoring world is adapting to the rapid changes in the industry.
Hot List: Everyone (But Streamers) Wants TV Tran$parency
This week’s TVREV highlights, and more news across the industry.
Major League Baseball’s Precarious Media Spot
MLB’s success this season is staring at a lot of TV uncertainty on the horizon.
Measurement Wars Heat Up, Roku Gains A Beachhead In Britain
How the JIC is helping to move TV measurement into this century and why Roku’s big plans for Europe start in the UK.
From Scorsese To Swift: The Films Set To Dominate The End Of 2023
Brandon Katz looks at data to get the handle on which fall movies have the greatest pent-up demand.
Household Identity Study Reveals Marketing Waste, Opportunities For Improvement
A new study from Truthset reveals just how inaccurate data is — and the benefits of cleaning it up.
MLB Slides Into Third Place for Most-Watched TV Programming
Games captured 2.66% of all live, linear minutes watched, per Inscape.
Why Shoppable Media Is The Next Evolution Of Retail Media
AiBUY’s shoppable overlay is on display in these two videos featuring Evan Shapiro and Alan Wolk talking with the AiBUY team about the future of shoppable media.
Hot List: What’s Old is New
This week’s TVREV highlights, and more news across the industry.
Streaming Prices Rise, Xumo Joins The OS Wars
Why Netflix won’t be the only streaming service to raise prices and a look at the latest entrant into the OS Wars and what they’ve got going for them.
NBC’s Sunday Night Football Enjoys a ‘Swift Lift’
The Oct. 1 night game had a notably higher viewership share than previous weeks, per Inscape.
Ryder Cup, ‘AGT’ Break Into Top Ten Most-Watched TV Programs
But of course football remained at the top of the ranking, per Inscape data.