Which streamers rely on a handful of hits for most of their viewing demand and which rely on a broader array? The answer may surprise you.

In the latest Innovator Spotlight from our report on Local TV and Streaming, Cadent’s Tony Yi highlights the continued appeal of local content in the streaming age.

This week’s TVREV highlights, plus our Local TV Report, the WGA won, iSpot’s MRC accreditation, and more across the industry.

A recent court ruling may finally put an end to ATSC 3.0’s prospects and why the quality of Max’s shows might be impacting their ad-supported tier.

TikTok appeared on Fox News right after debate participants lobbed criticism at the app. It ends up that’s nothing new for its TV ad strategy.

How a campaign based on home screen and CTV ads worked to boost incremental reach for a game manufacturer.

NFL and college football were both miles ahead of anything else on TV last week, according to Inscape’s latest rankings

In the latest Innovator Spotlight, Amagi’s Srini KA discusses how the use of data will transform local TV on the FASTs.

This week’s TVREV highlights, plus our Local TV Report, Rupert Murdoch steps down, and this year's primetime TV differences.

Will Max’s new Sports bundle make them “Must Have TV” and what the JIC and the MRC need to do to make sure the new alternative currencies succeed.

Supply share (how many shows are created in a specific genre) vs demand share (how many people are watching those shows.) Brandon Katz compares Soaps vs Horror Films and guess which one wins.

Inscape data reveals the episode captured a 0.37% viewership share for Sept. 11-17, 2023.

Premion’s President, Tom Cox explains how TEGNA and other local broadcasters are embracing the shift to streaming from their product and tech stacks on out.

Netflix needs to keep improving its shows, CFO Spencer Neumann suggested last week. But how much does quality matter in an industry that’s spent decades making a lot of crummy programs. Maybe it matters a lot, when consumers pay for those shows directly.

This week on TVREV: Measurement is loco, all things are local, and a summary of articles from across the industry.

Why wholesale pricing on DIsney’s streaming service will create a new kind of streaming bundle and why that bundle is likely to include local broadcast.

NEW! Alan Wolk, Tim Hanlon and Evan Shapiro look at how local TV is thriving and surviving in the streaming era. Includes consumer research study and future predictions.

iSpot Founder & CEO Sean Muller details why his company acquired 605 today.

NFL RedZone breaks into top ten programs as football fans flock to TV, per Inscape.

In this video and Q&A Interview, Madive CRO Jon Kaplan explains what he’s learned in his time at Google and Pinterest and how he can apply that to CTV.