The Future Of Television. Dissected Daily.
Fox News, CNN And The Future Of Cable News, Netflix’s Password Sharing Crackdown Dilemma
The future of cable news is streaming. We examine what that might look like, while offering Netflix some tips on handling their upcoming password sharing crackdown.
Upfronts Survey Indicates TV Spend Isn’t Going Anywhere
A new survey from iSpot reveals TV ad buyer thoughts ahead of the 2023 upfronts — which seem to indicate spending will be just fine.
Acquisition Versus Retention Value (As Told By Succession)
As streaming grows, a content mix that drives retention + acquisition is key as seen through the lens of Max’s Succession.
𝗧𝗵𝗿𝗲𝗲 𝗠𝘆𝘀𝘁𝗲𝗿𝗶𝗲𝘀 𝗢𝗳 𝗧𝗵𝗲 𝗧𝗲𝗹𝗲𝘃𝗶𝘀𝗶𝗼𝗻 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗘𝘅𝗽𝗹𝗮𝗶𝗻𝗲𝗱
We explain some things that seem to be baffling people at NAB, Possible and MIP this week.
Busting The “FAST Channels” Myth
“Standing Up” a FAST channel is easy… if you’re a big media company. For everyone else, the reality is a lot different.
College Hoops May Be Done, But the NBA Is Just Getting Started
Post-season NBA led Inscape’s ranking of most-watched TV programs, with games scoring nearly 4% of all minutes watched last week.
How Media And Entertainment Companies Use FASTs To Drive Tune-In
VIZIO’s Travis Hockersmith on how media companies are making good use of the FASTs to drive tune-in.
Context Matters: How GumGum’s Verity Can Help Ensure Adult Ads Don’t Wind Up On Kids TV
GumGum's CTO explains how they are working with IRIS.TV to prevent adult ads being shown on children's streaming content by analyzing and enriching video-level data.
HBO Goes Full Max, Google Launches New TVOS Interface
Why HBO was smart to drop the HBO name from Max and the real news behind Google’s TV OS update.
YouTube’s Sunday Ticket Structure A Touchdown… For YouTube
YouTube’s pricing around NFL Sunday Ticket is a savvy bet that fans will sign up, even if it means completely changing TV providers.
Golf Putts Into First Place For Recent Live TV Viewership
The 2023 Masters Tournament and related coverage scored over 4% of all watch-time during the week of April 3-9, placing it solidly in first place for the program ranking, per data from Inscape.
The Masters Scores More With Viewers In 2023
This year’s Masters had the most linear minutes watched for Thursday to Sunday, according to Inscape, along with a higher share of Sunday watch-time vs. last year
Google Making Gains In The OS Wars, Co-Viewing Helps Boost Streaming Reach
The TVOS wars heat up as Google makes gains and Roku solidifies its holds on the US. Meanwhile, viewer-per-household stats assume greater importance.
Endeavor Wants The Sports Entertainment Content Title Belt
As a combined business, WWE and UFC aren’t going to be put in a box, and are likely to make billions in TV and streaming negotiations.
CCR Media Is The Database ACR Is Built On
With ACR assuming an even larger role in the measurement universe, CCR’s media monitoring expertise takes the spotlight.
How Video-Level Data And Content Identifiers Solve The Transparency Problem In CTV
IRIS.TV VP of Marketing Rohan Castelino explains the benefits of content-based targeting: “You are what you watch.”
Men’s, Women’s NCAA Basketball Neck and Neck For Watch-Time
NCAA basketball tournaments lead Inscape’s most recent ranking of the most-watched TV programming, while NBA jumps into the top five and MLB takes sixth place.
Streaming May Be In Flux, But Disney And YouTube Are In Control
The latest consumer research from PCH and ESHAP reveals some surprising strengths for Disney, YouTube and vMVPDs.
Baseball Is Back, What To Look For At The Upfronts And Newfronts
A look at baseball’s pivot to streaming RSNs and how that affects more than just sports, plus how to navigate the Upfronts and Newfronts like a pro.
How NBCU Could Use Vanderpump Rules To Boost Peacock
If you’re not going to use Peacock to get the most out of the increased interest in Vanderpump Rules right now, then what’s the point of having a network-aligned streaming service?