The Future Of Television. Dissected Daily.
Weekly Watch-Time for Women’s Basketball Jumps Up
Although the 2023 NCAA Men’s Basketball Tournament remains the No. 1 program week-over-week, it saw a decline in watch-time. Meanwhile, the women’s tournament increased its share of viewership and moved into third place.
Hot Takes: The 2023 Upfronts And Newfronts
TVREV’s Thought Leaders Circle members share their thoughts and predictions for this year’s Upfronts and Newfronts.
Week In Review: Netflix With Ads Takes Off, Peak TV Shuts Down
The bigger news around Netflix’s ad business taking off plus all the ways the end of peak TV is good for the industry.
TikTok CEO’s Opaque Platitudes Before Congress Mean It’s Time For Brands To Step Back From Platform
TikTok Chief Executive Officer Shou Zi Chew was called before the Committee to testify as members of Congress leveled accusations of inadequate moderation, censorship of content made by minority groups in the US, and data security.
Where Could Teams Turn Without Regional Sports Networks?
With uncertainty swirling around Bally Sports RSNs, as many as 42 U.S. teams are potentially affected — and none more than MLB clubs that are about to start the 2023 season.
Just How Much Is March Madness Dominating Live TV Viewership?
Data from Inscape reveals just how much time people are spending watching March Madness live this year.
Magnite’s Paige Bilins On The Lack Of Transparency In Streaming
In this video from our FAST report, Magnite’s Paige Bilins explains why lack of transparency is such an issue and how to solve for it.
Advertisers Report Seeing Real Results With VIZIO Home Screen Sponsorships
VIZIO’s case study measured the impact of three different Home Screen activations across multiple advertiser categories in delivering against brand KPIs.
Nielsen Revises Gauge Metrics, Bally Goes Bankrupt
The three most interesting takeaways from Nielsen’s revised The Gauge ratings plus what happens to streaming RSNs now that Diamond’s gone bankrupt.
When Does The Bubble Burst On Skyrocketing Sports Rights?
The world of sports TV rights has been one long escalator up, but it may finally be ending, as broadcast and cable audiences keep shrinking and regional sports networks collapse. Can streaming truly pick up the slack, at a reasonable price? The answer has big implications for the leagues, teams, players and fans.
Why Waste A Perfectly Good Media Recession
UK Media executive Daniel Winner offers tips on how the industry can best weather turbulent times.
TV Data Shows How Women’s Basketball Still Gets Deprioritized
Before the NCAA men’s and women’s basketball tournaments tip off, we dive into how the women’s game still isn’t getting its due.
Basketball Bounces Up, Oscars Still Slaps: TV By the Numbers
Weekly watch-time increased for men’s college basketball games, while the Oscars take fourth place on the program ranking.
Combining Hardware And Software To Give Smaller OEMs A New Weapon In The TV OS Wars.
Operating system software from Foxxum combines with a motherboard from CVTE to provide smaller TV OEMs with the TVOS war’s newest weapon.
With EyeQ, Pluto TV And Paramount Look To Streamline Streaming
Pluto TV’s Christo Owns on how Paramount’s EyeQ lets advertisers buy across Paramount’s entire streaming ecosystem.
Bad News For Movie Theaters, YouTube Pushes YouTube-Friendly Measurement Standards.
A new report reveals some unsavory stats for the movie industry and YouTube tries to conflate digital video with TV.
Surprise: 95% of Consumers Know How To Scan A QR Code
A new survey shows that consumers are far more comfortable with scanning QR codes, even on TV commercials.
Netflix Gets Its Live Hit, And Cultural Moment, With Chris Rock
Netlix jumped into the live event business in a big way with ‘Chris Rock: Selective Outrage.’ Viewership was big despite some limitations, and there’s reason to expect lots more such shows, if Netflix can figure out what works for its global audience.
Which Beer Brands Won With Music In 2022?
Songtradr’s new “Music of Beer” report shows which brands made the right choices with music selections for ads in 2022.
Tax Brands’ New Early-Year TV Ad Strategy
Tax filing services are accounting for a smaller share of all TV ad impressions early in the year, as iSpot data shows.