For the first time this season, women’s college basketball makes it into the ranking of the most-watched programs, landing at No. 17. Meanwhile, men’s college basketball and NBA games hold steady in first and second place, respectively.

Q&A with IRIS.TV CEO Field Garthwaite on the value of contextual targeting on streaming for targeting, transparency and measurement.

Much of the recent drama about cable news is focused on ratings, a concept much of the industry now regards as quaint. Is that a signal of end times or something else?

The wisdom of OEM’s venturing into FAST territory and the dangers of not fixing search and discovery on streaming.

iSpot data shows that Blue Buffalo has been advertising a lot more on TV in 2023.

Applebee’s started the year by banking on The Rolling Stones’ lasting popularity — a smart move, as Songtradr data shows.

The Feb. 26 boxing match between Tommy Fury and Jake Paul is one of the best examples yet of how social media clout can turn into real-world results.

LG Ads CMO Tony Marlow is featured in this video about why brands are increasingly making CTV the centerpiece of their TV advertising budget.

Men’s college basketball captured 2.37% of all live, linear minutes watched during the week, while NBA games accounted for 1.38% of watch-time.

AdTech & Agency veteran Joey Hyche shares with TVREV what the video ecosystem can learn from the rollout of the Euro to unlock teamwork, savings and new capabilities.

TiVo fires the latest salvo in TV’s ongoing OS wars and a look at why digital style targeting on TV leaves big brands cold.

In January, Disney and Paramount fought it out to see which media property had the highest reach amount U.S. YouTube and Facebook audiences.

Capital One bet on Taylor Swift’s staying power last fall, and have benefited from resulting brand affinity.

CreatorIQ examined the advertising strategies and influencer marketing campaigns to evaluate which brands made the biggest social impact in terms of impressions, share of voice and engagement during the Big Game.

In this video, Mediaocean CRO Grant Parker explains dynamic creative versioning and why it’s so useful for achieving broad reach on CTV.

AdTech & Agency veteran Joey Hyche shares with TVREV how putting an identity framework at the core of CTV planning & buying can bring much needed clarity to the space.

With the NFL season over, other sports are filling its place when it comes to capturing watch-time — but thanks to a weekend rerun marathon, ‘Yellowstone’ also made the top ten program ranking for Feb. 13-19.

Ryan Reynolds wants to duplicate the success of Welcome to Wrexham with the NHL’s Ottawa Senators… but how much more appetite exists for sports stories?

Why reducing streaming lag time for sports is so important and why WBD giving up their NBA rights actually makes sense.

Executives from iSpot, Songtradr, CreatorIQ and Tubular Labs weigh in on this year’s Super Bowl