The Future Of Television. Dissected Daily.
Workwear Videos Win With Fashion Audiences
A new Tubular Labs fashion infographic shows what audiences are watching in the category, what they’re buying and where opportunities could lie for both brands and creators.
So Iger’s In Charge; Now What’s Next At Disney?
Bob Iger has been back as Disney CEO for two weeks, and has said all the right things to investors and employees. But the list of challenges facing the company and Iger are long, and his contract is for only two years. What’s he going to prioritize in that time?
Reaching Football Audiences (Free Report From VIZIO)
VIZIO Ads’ new report shows the overlap between NFL and college football audiences, and how advertisers can create more reach with more show genres.
Both Linear And Streaming See Losses And Layoffs, Churn Picks Up
Can TV ever get past the loss of carriage and retrans fees, plus what to do about all that churn?
The Secret Behind Kids and Family TV Programming on CTV
TVREV’s Premium Special Report explains why Kids and Family TV is the best kept secret for advertisers in the CTV universe.
NFL Gobbles Up Turkey Day Watch Time
The NFL accounted for more than a quarter of TV watch-time on Thanksgiving Day this year, according to Inscape.
Retail Giants Blitz Thanksgiving
The holiday season kicked off over the holiday weekend as retail giants were everywhere on TV.
U.S. Soccer Fans Are 91.7x More Likely To Shop For Sunglasses On Amazon
Amid the World Cup, insights from Tubular Labs show interesting shopping trends: Audiences searching for U.S. Soccer have the highest Amazon shopping affinity for sunglass accessories (91.8x more likely than the norm), sunglasses (91.7x) and casual button-down shirts (73.2x).
How Mediaocean’s Imposium Makes Personalization Possible
Mediaocean’s Ben Kartzman talks about the benefits of personalized ad creative and how Imposium is helping make that a reality.
Cristiano Ronaldo Maintains Instagram Growth Despite Manchester United Struggles
Despite Cristiano Ronaldo's noted struggles – and flameout – with Manchester United, the Portuguese star's Instagram following continues to grow.
World Cup 2022 Kick Off: Viewership Insights From the First Two Days
The World Cup accounted for 2.17% of all live, linear minutes watched Nov. 20-21, in second place for watch-time behind the NFL (16.90%).
Addressability At Scale Makes It Into “Next Year”
Industry legend Bob Ivins looks at why streaming is what finally made addressable happen.
vMVPDs To The Rescue, The Real Significance of iSpot/TVision
Big vMVPD gains wipe away big MVPD subscriber losses (and what that means) plus how the iSpot/TVIsion deal might boost transparency.
These Shopping Categories Score With Soccer Fans
Tubular data tells us what soccer fans are shopping for — and maybe which brands you’ll see advertising against World Cup content this next month.
Reels-y Effective Content Types On Instagram
New survey data from CreatorIQ sheds light on the state of the creator economy in 2022.
The Future Of CTV And The Evolution Of The “TV Industrial Complex”
Watch Alan Wolk discuss the future of CTV and ad-supported streaming with the eMarketing Associations’ Kevin Lee.
Black Panther Reigns Once More As Trailer Blitzes TV
Disney and Marvel put a lot of emphasis on Black Panther: Wakanda Forever on TV in advance of its release this past weekend.
Can Convergent TV Fight Fragmentation?
Convergent TV is growing in importance, but also has some pain points as a new study shows.
Yellowstone Remains Paramount Network’s Peak Program
Data from VIZIO’s Inscape reveals Yellowstone’s super Sunday for Paramount Network as the No. 2 program on TV, only behind the NFL.
As Streaming Losses Mount, Is Disney’s All-In Strategy Headed Up River?
Disney had a very bad quarter, surprising analysts, and raising questions about its ability to turn its streaming operations into a profitable enterprise within just another 15 months or so. Patience may be a virtue, but Wall Street wasn’t waiting around, sending share prices down 12 percent.