The Future Of Television. Dissected Daily.
Peacock Adds NBC Affiliates, CNN Missing From FAST Election Night Coverage
What NBC and CBS making all their local stations available on streaming means in the long run and why was CNN the only major news service not offering free FAST Election Day coverage.
Which Brands Voted For Election Night TV Ad Impressions?
Which brands advertised against Election Night coverage this year?
World Series Goes Head-To-Head With Football On Broadcast TV
Data from VIZIO’s Inscape shows how this year’s World Series went to-to-toe with the NFL and college football when it comes to broadcast viewership.
How ‘Chicken’ Are CNN Viewers?
Data from Tubular Labs shows CNN social video viewers are likely shopping Amazon for chicken and turkey products (among other categories).
The Return Of The Fail Whale, Is Roku Streaming’s Cassandra?
Twitter is facing more than just an advertiser exodus while Roku’s gloomy predictions may mask an even bigger problem.
Netflix Launches Ad-Supported Tier (Cheddar TV)
Alan Wolk discusses the launch of ad-supported Netflix with Cheddar News anchor Baker Machado
Add To Cart. The CPG Guide To CTV
Download Innovid’s insightful new guide on how CPG brands are using CTV to get a leg up on the competition.
How MyBundle.TV Lets Consumers Create Their Own Bundles
MyBundle.TV CEO Jason Cohen explains how the service lets broadband providers give consumers a way to create their own bundles.
Candy Sweetens TV Ad Approach Ahead Of Halloween
iSpot data shows which candy brands were getting in front of consumers in the lead-up to Halloween this year.
ESPN Pays Up For College Sports Rights Consolidation
The Big 12’s new TV deal shows how ESPN is going to use college sports to keep fans tuning in en masse.
Hermès Shoppers Want To Visit Vegas
Categories data from Tubular Labs shows Hermès shoppers have a high affinity for social video content about visiting Las Vegas.
Yellowstone’s Peak Performance On TV
Data from VIZIO’s Inscape highlights how much of a hit Yellowstone is for Paramount Network.
How VIZIO Is Using Data To Help Figure Out The Programming Puzzle On Its FAST
VIZIO’s Katherine Pond explains how the company’s ACR data helps her team make better programming decisions on their WatchFree+ FAST.
Does Widespread Shared Viewing Threaten Value And Adoption Of CTV Ads?
Connected TV is beckoning to advertising with big screens, more impactful ads, and deep audience targeting. But Needham analyst Laura Martin suggests new data showing people mostly watch CTV shows with others has big implications for the burgeoning industry.
YouTube Hits A Bump, The Battle Over The TVOS Goes Global
YouTube revenue takes a hit and why that’s good news for streaming, the OS wars heat up as Google and Amazon battle it out and then reach a tentative truce.
How SpringServe’s Tiles Helps Smart TV OEMs Increase Revenue
SpringServe’s Joe Hirsch explains how Tiles helps smart TV OEMs increase revenue while enhancing user experience.
Food Network’s Audience Is Hungry For Insurance
A consumer insights report from Tubular Labs looks at the online habits of Food Network’s social audience.
CPG Brands Turn The Tide In Q3
iSpot shared a list of the most seen CPG brands on TV last quarter by share-of-voice (SOV), ahead of its new Q3 report.
Political CTV Ad Campaigns Are Cranking Ahead of Midterms
As the midterms approach, Madhive found that average daily political impressions on connected TV are up 96% in October vs. September this year.
In Big Data, It’s Hard To Tell Who’s Home
Truthset found that family data is often incorrect within big data sets.