Is Apple TV+ finally ready to act like a real streaming service, moving toward making money and paying its own way? Price hikes and more ads, maybe even an ad-supported tier, suggest Apple’s little project is growing up.

The recent deal between VIZIO and SpringServe to implement Tiles, highlights the growing importance of the TV operating system.

Viewers aren’t cutting the cord as much as they’re shifting most of their viewing to streaming and what that means for TV’s future.

Netflix deals with subscriber numbers, Wall Street, all-at-once-delivery, password sharing and the launch of their new ad-supported tier.

Can the NBA make $8 billion or more per year in its next media rights deal? It’s probably going to take a lot more splitting of the pie. Here’s how that could happen…

Data from VIZIO’s Inscape shows that the MLB Playoffs have scored in primetime since Oct. 7.

iSpot’s new Q3 TV advertising report highlights the top programs for Spanish-language TV ad impressions, including several newcomers year-over-year.

Amazon’s Thursday Night Football has seen higher viewership overall, and significant growth among 18-to-34 year-old audiences.

As traditional sources of licensed programming dry up, more middle-tier media companies are creating their own shows, whether it’s the NBA’s L.A. Clippers or Sinclair Broadcast Group. They’re seeking to fill holes caused by streaming, cord-cutting, and other shifts in the TV industry.

Tubular Labs video category data reveals which food & beverage video topics can create new opportunities for brands, creators and publishers — plus what audiences are shopping for after watching.

We evaluate the latest salvo in the streaming wars, this time around the TV OS, and speculate on why Roku is making smart bulbs.

Justin Fromm discusses the latest findings from Samsung Ads’ updated report on the Rule of 40.

New Q3 TV advertising data from iSpot shows Amazon’s surge last quarter, while revealing year-over-year increases from brands like Indeed, Target, Arby’s and more as well.

VIZIO’s recent case study shows how its Household Connect shows how Household Connect led to better campaign results for one travel brand.

Data from Tubular Labs shows how assumptions about Gucci’s shoppers may be false, as social video data points to a different consumer profile.

Xperi has reshaped itself, spinning off a division focused on patents, now focused on taking its Pay TV technologies such as TiVo and TiVo+ to connected TVs, especially in international markets in Europe and Latin America.

What’s behind Peacock’s surprising comeback and why diginets might be the future of broadcast TV.

Our TVREV Thought Leaders Circle members weigh in on why consumer privacy is so important and what steps the TV industry needs to take to ensure that it is respected.

Advertisers are missing the mark with Hispanic consumers — something validated audience data can fix.

In recognition of Hispanic Heritage Month, CreatorIQ has compiled a list of the creators with the largest Hispanic audience