
The Future Of Television. Dissected Daily.
Big Year for NewFronts and TikTok with John McCarus
Meet John McCarus founder and president of Content Ink, a six-year-old recruiting and advisory firm focused on the digital media and e-commerce space. John is best known as a creator, co-founder and still-active contributor of the NewFronts, considered to be the premier digital video marketplace managed by the IAB.
The Evolving Media World of Blockboard’s Matt Wasserlauf
In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Matt Wasserlauf, CEO and founder of Blockboard, the first digital video platform built on Ethereum blockchain, is one of the original disruptors of the TV business
Connected TV And Creator Influencers Are On Noah Mallin’s Roadmap
In this marketer interview series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Noah Mallin, the chief strategy officer at IMGN, part of Warner Music Group. Noah is long time innovator and winner of Cannes Gold and Silver Lions, Campaign Magazine’s 40 Over 40 and many other prestigious awards.
The Big Picture. Top TV Trends 2021: What We’re Seeing
TVREV Co-Founder and Lead Analyst Alan Wolk hosted Mediaocean’s “The Big Picture” event this week and kicked it off by providing a ten-minute overview of the big trends he’s seeing in TV this year. It’s a spin off of an article from earlier this month called Nine Big TV-Related Things We’re Looking At Right Now.
Mediaocean’s Lance Neuhauser On The Path Ahead In A Converged Media World
Thought Leaders Circle member Lance Neuhauser, President, Commercial at Mediaocean, discusses his company’s recent acquisition of Flashtalking and why it positions them to succeed in a converged media world.
DISH Media's Kemal Bokhari On The Key Issues The TV Data Initiative Intends To Tackle.
As part of our partnership with the TV Data Initiative (TVDI) we’re going to be showcasing video interviews with various consortium members where they will discuss the key issues surrounding the TV data ecosystem and the what they hope the consortium can accomplish
LG Ad’s Raghu Kodige On Why Smart TVs Are So Well Suited For Content Discovery
As part of our upcoming series of Special Reports on the Emerging Smart TV Ecosystem, we sat down with Raghu Kodige, CEO at LG Ads, to discuss why owning both the hardware and the software makes smart TVs a perfect vehicle for content discovery, something that benefits programmers and viewers alike.
Tru Optik’s David Wiesenfeld On The Financial Benefits Of Cooperation Around TV Data
As part of our partnership with the TV Data Initiative, we’re going to be showcasing video interviews with various consortium members where they will discuss the key issues surrounding the TV data ecosystem and the what they hope the consortium can accomplish
VIZIO Sees Open Standards As Essential To Addressable Advertising’s Future
From our private TV[R]EV Thought Leaders Circle event, VIZIO's Adam Gaynor on why open standards are essential to addressable advertising's future.
TVSquared's Bob Ivins On The Need For A New Way Of Looking At TV Data
In the latest video from the TV Data Initiative, TVSquared's Bob Ivins talks about the need for new relationships, new business models and new distribution n order to allow TV data to reach its full potential.
Blockgraph's Aleck Schleider On The Value of Universal IDs
Blockgraph's Chief Revenue Officer, Aleck Scheider, on why universal IDs are so important and why making them interoperable should be one of the TV Data Initiative's goals.
Mediaocean's Goldman On Their Plans To Tame the Wild West of Audience Targeting
In video footage from our members-only Thought Leaders Circle event, Mediaocean's Aaron Goldman walks us through why omnichannel advertising is where the industry is heading.