How Mediaocean’s New Patented Verification Technology Helps Catch Fraud Before The Ad Is Served

Thought Leaders Circle
Written By Alan Wolk

Mediaocean CMO Aaron Goldman explains why their patented supply side ad verification technology is such a boon to brands and publishers, allowing them to catch fraud or brand safety issues before an ad is served.

To learn more, check out Mediaocean’s press release about the patent and this announcement from IAS to see how Mediaocean is staying open and interoperable in the ecosystem.

Alan Wolk

Alan Wolk veteran media analyst, former agency executive, and author of "Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry" is Co-Founder and Lead Analyst at TVREV where he helps networks, streamers, agencies, brands and ad tech companies navigate the rapidly shifting media landscape. A widely published columnist, speaker and industry thinker, Wolk has built a following of 300K industry professionals on LinkedIn by speaking plainly and intelligently about TV and the media business. He is also the guy who came up with the term “FAST.”

https://linktr.ee/awolk
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