How Samsung Audience Advisor Helps Advertisers Decide Where To Focus Their Efforts

Thought Leaders Circle member George Carens, Director of Insights at Samsung Ads discusses how Samsung Ads’ new Audience Advisor product works and how it can help advertisers identify how much of their audience is mostly watching TV on streaming, whether they can find that target on AVOD and how best to divide their budget between streaming and linear.

George Carens: The primary objective of Audience Advisor is it helps advertisers understand what portions of their audience are viewing TV in a streaming environment or are mostly streaming audiences, versus what portions of their audience are spending most of their time in a linear environment.

And that really tells you where you should focus your advertising efforts.

So essentially what we'll do is we'll take ether an advertiser's first or third party segment, and we'll plug that into our Audience Advisor tool.

And the first thing it's going to do  is going to tell them how much of that audience is on the Samsung TV platform.

The second thing it's going to do is going to help them understand, of that audience, how many of those are mostly streamers, where you're really only going to find that audience in a streaming environment.

And then the third thing it's going to do, it's going to help them understand whether I can find that mostly streaming audience in an ad supported streaming environment?

And then, it'll get after things like what day parts are they viewing?

What content genres are they spending their time in?

And then probably most importantly, is it will help the advertiser at different investment levels, to determine how much reach and frequency can they expect in terms of getting to that mostly streaming audience on a Samsung TV.