In this marketer interview series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Noah Mallin, the chief strategy officer at IMGN, part of Warner Music Group. Noah is long time innovator and winner of Cannes Gold and Silver Lions, Campaign Magazine’s 40 Over 40 and many other prestigious awards.

If you asked ten ad tech veterans what constitutes first-party data, you’d likely get ten responses that all map back to identity. From email addresses to demography, the industry’s view on what defines first-party data tends to focus exclusively on audience data. But are we missing part of the point? What about context and all of the data associated with it too? Shouldn't we be paying attention to that too?

“If you are just looking to buy inventory, then you can do that directly from the various programmers and you can buy that inventory very cheaply. But you are not getting any sort of targeting,” notes Raghu Kodige, CEO of LG Ads. “Whereas when you buy directly from LG ads, you are buying a specific audience based on a very strong layer of data. We can give you data about viewers across linear TV and across all the other apps, because we can capture what is on the glass.”

With cameras ready to roll on the long-awaited sequel in the “Bill & Ted” franchise, no one knew a global pandemic would force Orion pictures to “Face the Music” in more ways than one. In addition, no one could predict that “Bill and Ted Face the Music” would become a playbook for the future of not just Premium Video on Demand (PVOD), but launches across the board, from PVOD to theatrical.

From our TV[R]EV Thought Leaders Circle event, LG Ads CEO Raghu Kodige on why advertising shouldn't be a nuisance for the consumer.

Evan Shapiro has created one of his famous media universe maps detailing the "CTVerse" for our upcoming series of reports on the Emerging Smart TV Ecosystem.

Streaming video's last era ended this spring with a few more service launches, and now we're moving into a new era of TV. Here are the five big trends shaping streaming video's future.

Mediaocean CEO, Bill Wise, discusses the state of linear TV in omnichannel advertising.

VIZIO VP of Business Development Katherine Pond explains the SmartCast operating system

Beachfront CEO Chris Maccaro explains revenue automation and its importance to TV ad sales teams.

With digital TV growing by the day, it's more important than ever for ad solutions that facilitate secure, transparent transactions. AdLedger‘s CryptoRTB protocol addresses industry-wide concerns around fraud and privacy, as Beachfront President and Founder Frank Sinton explains in the video below.

T-Mobile's TVision is yet another streaming service in a sea of them. Can it set itself apart in a crowded marketplace?

Adam Bergman, VP of Platform Sales at VIZIO, discusses the distinct advantages of direct-to-device, and its emphasis on clarity and transparency.