The Future Of Television. Dissected Daily.
Box Office Success Of ‘Spider-Man: No Way Home’ Doesn’t Mean Movies Are Back Just Yet
Is Spider-Man: No Way Home a harbinger of box office success to come, or just a one-off wonder?
As Big Names Exit, Cable News Operations Grapple With Streaming Future
The Big Three cable news networks have all seen big names depart in the past two weeks, part of a crucial period of realignment as they prepare to transition to their streaming future. And the questions are just as plentiful for local broadcast news organizations too.
The Evolving Media World of Blockboard’s Matt Wasserlauf
In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Matt Wasserlauf, CEO and founder of Blockboard, the first digital video platform built on Ethereum blockchain, is one of the original disruptors of the TV business
How Mr. Beast’s Squid Game Boosted Audience Reactions to the Netflix Original
Squid Game quickly became Netflix’s best program, but where there any other factors that contributed to it’s long-running success? We’re breaking down Mr. Beast’s Squid Game and how it’s boosted the Netflix program.
News You Can Use: Dec. 6 - 10
Busy professionals like you don't have time to search for what's important. That's why we do it for you. We curate the top headlines, best stories, and most insightful analysis of the week just for you...
Connected TV And Creator Influencers Are On Noah Mallin’s Roadmap
In this marketer interview series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Noah Mallin, the chief strategy officer at IMGN, part of Warner Music Group. Noah is long time innovator and winner of Cannes Gold and Silver Lions, Campaign Magazine’s 40 Over 40 and many other prestigious awards.
MadHive Appoints Former PepsiCo, Publicis Exec Jeff Fagel as CMO
MadHive hired former PepsiCo, Publicis exec Jeff Fagel as CMO.
Churn, Baby, Churn: Streaming Services Gird For A Challenging 2022
Major streaming services could face a hurricane of cancellations and churn rates past 30 percent, a new report suggests. They better figure out some new tactics less dependent on their legacy operations.
Tubular Ties E-Commerce Sales To Social-Video Views In New Metric
A new metric from Tubular Labs connects viewership of product videos online with Amazon purchases by those audiences in the next 30 days. Electronics purchases had a particularly high correlation, but more broadly, the metric will help publishers better pitch the value of their audiences.