The Future Of Television. Dissected Daily.
Comcast Should Be All-In Or All-Out On Hulu
If Comcast feels strongly enough about the need to pull content from Hulu and move it to Peacock, it might as well be all the way out on service it currently co-owns with Disney.
Is Disney’s Eye-Popping $33 Billion Production Plan Actually Enough?
Disney says it will spend $8 billion more on its streaming programming next year. But with deep-pocketed competitors such as Netflix, Amazon and Apple –none of which have to pay for legacy operations – is that gargantuan increase enough? Warner Bros. Discovery faces some of the same questions as it prepares to merge.
Hallmark Channel Leads ‘Turkey Five’ Retail TV Ad Surge
Retail brands were on the menu for TV viewers throughout the ‘Turkey Five’ in an effort to boost holiday sales.
Owning the Fan Relationship is the Winning Strategy for Rights Holders
StreamLayer COO Andrew Fleming explains how rightsholders are losing crucial customer relationships when utilizing social-focused platforms to engage fans.
Can Disney+ Day Distract From A Crummy Quarter?
Disney shares dropped 8 percent after the company badly missed on expectations for new Disney+ subscribers, but will spend the week celebrating the two-year anniversary of Disney+’s launch with a bunch of deals and debuts. But lots of strategy issues remain, especially with the company legacy broadcast and cable operations.
Even Amid Reopening, Streaming Video Revenues Continue To Grow
U.S. home-entertainment revenues set more records in the last quarter, led by a burgeoning streaming-video sector, according to trade group DEG. The overall jump of 9.5 percent came despite increasing access to alternate entertainment options as the pandemic’s strictures continued to ease.
What English Premier League TV Rights Will Say About State of U.S. Market
The Premier League will the latest sports entity to get a major payday from U.S. media companies. What will it mean for the market overall?
Why State Farm Probably Sticks With Aaron Rodgers On TV
Data shows that State Farm largely moved away from TV ads featuring Aaron Rodgers, but could the move wind up being short-lived?
Netflix and Squid Game: Using Viewership Data to Win the War on Engagement
Streaming businesses can’t always predict what consumers will want until they have a consumer’s attention, which is why data is essential to win that precious engagement. By now you’ve surely heard of the Netflix smash hit Squid Game, the dystopian South Korean series that has become an international phenomenon. More than 142 million households have viewed the series in just under a month after its launch, smashing the previous record of 82 million held by Bridgerton and making it the most viewed title on Netflix ever.
The Big Picture. Top TV Trends 2021: What We’re Seeing
TVREV Co-Founder and Lead Analyst Alan Wolk hosted Mediaocean’s “The Big Picture” event this week and kicked it off by providing a ten-minute overview of the big trends he’s seeing in TV this year. It’s a spin off of an article from earlier this month called Nine Big TV-Related Things We’re Looking At Right Now.
Hot Takes: TikTok Comes To TV
TikTok is coming to TV.
It’s starting off on Amazon TV at first, but we’d be shocked if it didn’t quickly expand its footprint throughout the entire TV ecosystem.
And TikTok isn’t the first social media platform to make the leap to TV—YouTube has been available on TV for many years, and the amount of YouTube video that’s watched on an actual TV set has been growing rapidly.