Baseball tune-in was big on VIZIO TVs, per data from Inscape. Over 27% of devices tuned into at least a minute of baseball in October.

If Comcast truly intends to keep its 33% stake in Hulu, the service suddenly becomes a much bigger priority for Disney.

The AAC replaced key departures with six new members. But do any of them register when it comes to what matters most? (interest from TV audiences)

If you asked ten ad tech veterans what constitutes first-party data, you’d likely get ten responses that all map back to identity. From email addresses to demography, the industry’s view on what defines first-party data tends to focus exclusively on audience data. But are we missing part of the point? What about context and all of the data associated with it too? Shouldn't we be paying attention to that too?

Netflix has a huge international hit with ‘Squid Game,’ but with 45 production and acquisition teams around the globe, its overseas content pipeline is a huge competitive advantage.

If Disney actually does explore spinning ESPN off, what does that mean for the “Worldwide Leader” trying to operate on its own?

ESPN signed yet another big rights deal, for Monday Night NFL playoff games. But as it racks up mega-deals, questions continue to grow about how long the Worldwide Leader can remain on the shrinking Pay TV bundle before it must fully embrace the direct-to-consumer streaming future.

Live sporting events were the last exclusive part of the cable bundle; new box office releases were similarly exclusive. Their arrival to streaming signals that we have arrived at a tipping point.