VIZIO’s Inscape: 27.4% of TVs Watched Baseball in October

With the World Series officially wrapped up (your Mets fan author gnashes his teeth), VIZIO Inscape’s provided some interesting data around baseball viewership in October, along with how audiences tuned into the Atlanta Braves’ 4-2 series win over the Houston Astros.

For starters, 27.4% of VIZIO TVs watched at least a minute of baseball in October, and baseball accounted for 2.5% of viewing on the month when compared to all of TV.

While we know the Braves won the series, which game was the big winner for FOX? It depends on the metric you utilize.

Inscape data shows that 49.4% of October baseball viewers tuned into game five (a 9-5 Astros win) to lead the way there, trailed by the 44.2% that were watching the series-clinching 7-0 Braves win in game six. However, game six actually had the highest average time spent viewing of any game during the series — at one hour, 10 minutes and 46 seconds. Game three, a 2-0 Braves win, was actually second by average time spent viewing, at one hour, nine minutes and five seconds.

As you can tell, the six-game series was a boon to FOX as viewers tuned in for large stretches. According to Inscape, the World Series was the second-most-watched program on TV during the week of Oct. 25-31 (with 3.85% of watch-time) and FOX was the most-watched network by far, with 11.94% of minutes watched. Football plays a factor for the latter figure too, obviously. But still: Baseball would appear to be alive and well in the minds (and TV choices) of audiences.