iSpot data shows that this year's Big Ten and SEC could combine for over 57% (or more) of this year's college football viewing... which has some larger ramifications for the sport.

Overall TV ad impressions were down, but the Big 4 networks persevered in primetime just the same.

As TNT Sports is reportedly about to lose NBA rights, there’s a real question around where it goes from here.

Between the reported NFL Christmas deal and streaming competitors looking for rebundling liferafts, it certainly looks like Netflix has emerged victorious in the so-called “streaming wars.”

Data from Madhive shows how CTV political advertising is already off and running in 2024.

College Football Playoff changes could be the move that finally eats the sport alive.

The NFL wants no part of a super sports streamer, since it puts the rest of televised sports on an equal playing field.

Some of sports’ biggest rights holders are combining forces, in a move that makes us wonder what the point of escalating rights fees were to begin with.

The NFL keeps getting bigger, as share of watch-time for Sunday’s conference championships rose once again, according to Inscape data.

College Football’s consolidation looks assured following Sunday’s playoff selections that excluded Florida State.

Advertisers were eager to appear alongside Women’s World Cup games this summer, even as time zone shifts posed challenges.

Why Fox’s call on the value of old school cable bundles is the right one and why solving Disney’s many challenges is a multi-part epic.

The Pac-12 was effectively killed off last week… by TV.

Big 12 expansion is less about pulling ahead than it is about keeping pace with a rapidly evolving TV rights environment for college football.

Ad minutes are going up in primetime, while attention appears to be dropping, as data from iSpot reveals.

Data from VIZIO’s Inscape shows how this year’s World Series went to-to-toe with the NFL and college football when it comes to broadcast viewership.

The Big Ten’s record deal has lasting implications for the Big Four broadcast networks, ESPN and its own cable channel.

Baseball tune-in was big on VIZIO TVs, per data from Inscape. Over 27% of devices tuned into at least a minute of baseball in October.