Alan Wolk explains addressable advertising and the major takeaways from TV[R]EV's report on the state of addressable ads.

As the NBA, MLS and NHL prepare to come back with adjusted schedules, MLB has still yet to agree to a plan... which isn't a great sign for it going forward.

This deep dive uses analysis from Inscape and iSpot to surface viewership trends and advertising highlights around History Channel so far this year.

The one where we look at what Quibi can do with its new older female audience and wonder why AT&T wasn't more aggressive in avoiding blame for the Now to Max snafu.

The NBA's potentially leaving a lot of money on the table if it opts for a standard postseason. We look at the pros of group play.

Jeff Minsky explains the limitations put forth by the CCPA and how that impacts what advertisers can and can't do, both now and until there's a federal law.

VIZIO's Travis Hockersmith discusses the challenges for OTT advertising, and how VIZO Ads addresses them (plus how other companies can, too).

The NHL has a plan in place for how to return to the ice, and it may be a major TV moneymaker around this year's playoffs.

The most binge-watched time-shifted shows from Memorial Day weekend, with insights from Inscape

The one where we look at all the plates AT&T still has in the air with the HBO Max launch and try and explain Roku's success yet again.

Both Quibi and Apple seemed to ignore the advice of all the people who study the TV industry and are having to backtrack as a result.

Tubular Labs CEO and founder Rob Gabel explains the industry problems that his company and the Global Video Measurement Alliance are addressing.

Apple is reportedly looking for more library content to beef up the underfed group of shows its TV+ subscription-video service offers. Hollywood may be in for another big change.

ESPN's "The Last Dance" was exactly what viewers wanted. But can its success be repeated for audiences looking for collective experiences?

A major reason for the growth of addressable advertising? Frequency capping. TV[R]EV's Alan Wolk explains more on its role in TV.

Addressable has always been something the industry intended to do, like losing weight or taking up snowboarding. It’s just that there was never a really compelling reason to get serious about it.