The Future Of Television. Dissected Daily.
Canvs: Keeping it Real with This Week's Top Reality-TV Moments
Each week Canvs utilizes their leading emotion measurement technology to analyze the top TV shows with the highest emotional reactions. This week, Reality-TV shined bright with the season finale of Survivor winning viewer's attention.
Conviva's Nick Cicero Explains Streaming Measurement
How does Conviva measure streaming video? VP of strategy Nick Cicero explains how the company follows the entire customer content journey.
iSpot's Stu Schwartzapfel Explains Outcome-Based Buys
iSpot's Stu Schwartzapfel explains how the company handles outcome-based buying, and how iSpot is a leading secondary TV currency.
Network Deep Dive: AMC
This deep dive uses analysis from Inscape and iSpot to surface viewership trends and advertising highlights around AMC so far this year.
'Hamilton' Gives Disney+ its Shot at Premium Streaming Opening Weekend
"Hamilton" presents Disney's best opportunity yet to create a premier-like event around its Disney+ streaming service.
Saturday Night Live Season 45 in Review, with TV Ad Insights
SNL's 45th season just wrapped up with the third episode of its revamped "at home" comedy sketch show. A look at advertiser trends over the course of the season...
Week In Review: Cord Cutting Picks Up, So Does Addressable TV Advertising
The one where we look at why both cord cutting and addressable TV advertising are finally starting to pick up (Hint: the reasons are related.)
Canvs: Top TV Shows Winning the Love, Week of May 4
Each week Canvs utilizes their leading emotion measurement technology to analyze the top TV shows with the highest emotional reactions. This week, Michael Jordan's 'The Last Dance' took over the internet. Check out the other shows that caught viewers attention.
‘Celebrity IOU’ Deep Dive: Viewership and Advertising Trends for HGTV’s New Hit
A look at viewership and advertising trends for "Celebrity IOU," HGTV’s latest feel-good hit, using insights from Inscape and iSpot.
OTT Sports In Europe: What Comes Next?
A look at the growing market for OTT sports broadcasting in Europe, now on hold, but sure to explode post-pandemic.
Disney Earnings Didn't Yield Many Answers on What's Ahead -- Especially for Streaming
Disney's earnings didn't yield much insight about how Disney+ and its films respectively regroup with coronavirus pressing business on all sides.
Potential NBA Plan to Return Could Create March Madness in Summer
If the NBA finds a way to return with a Vegas "bubble" setup, we could see months filled with live basketball games on TV.
Week In Review: Quibi Goes To YouTube, AMC Goes To Pluto
The one where we continue to SMH at Quibi's antics but give a thumbs up to AMC's deal with Viacom's Pluto TV
NASCAR Will Test-Drive Return for Live U.S. Sports on Television
NASCAR will be the first U.S. sport to head back to competition, providing a potential road map for how others do the same this summer.
Network Deep Dive: The Weather Channel
A look at how Inscape and iSpot can offer a 360-degree view into viewer behavior and advertising performance, using insights around The Weather Channel.
Download Our New Free Special Report: The Quest For Universal Addressable Ready
Download the new Special Report on addressable TV advertising from Tom Morgan and TV[R]EV
Week In Review: Netflix's Unsurprising Win, Live Gets Revived
The one where we wonder why anyone is surprised by Neflix's surge and highlight the revival of live (via Zoom) TV during the pandemic.
Grading The Streaming Services Amid Pandemic's Transformed Market
Hollywood is facing epochal change, and streaming services are set to take advantage. But which ones have done best in an extraordinary time. Our mid-term grades on Netflix, Hulu, Amazon Prime, et al.