Jonathan Moffie of Orka TV discusses how CTV, especially FASTs, is revolutionizing TV advertising by making it accessible to thousands of additional brands.

This week’s TVREV highlights, and more news across the industry.

With the rights to two big box office hits, is Netflix poised to actually become a player in the Indian market?

Pixability’s Jackie Paulino details how the company applies its expertise in YouTube contextual targeting to enhance brand safety and performance in the streaming sector.

As peak demand surges, securing streaming sports rights becomes ever more critical. Brandon Katz delves into the escalating battle and what it means for the future of streaming.

This week’s TVREV highlights, and more news across the industry.

Will Hulu’s reliance on linear library content prove a boon or boobytrap for Disney’s streaming strategy in the years to come?

In this latest Innovator Spotlight interview from our report on local TV and streaming, Madhive's Kristin Wnuk illuminates the intricacies of local advertising in the digital age, highlighting Madhive's unique approach to connecting advertisers with streaming audiences.

LG Ad Solutions CMO Tony Marlow explains how CTV's higher co-viewing factor translates to greater attention paid to CTV advertising--another reason why CTV ads have a leg up over linear.

This week’s TVREV highlights, and more news across the industry.

The two latest videos from our discussion with Evan Shapiro and AiBUY’s Randy Bapst and Dalaney Thompson on the growth of “shoppertainment” and the growing buzz around shoppable video.

IRIS.TV CEO Field Garthwaite explains the thinking behind the IRIS_ID and the critical problems that it is helping to solve for.

On three of these four major FAST services, viewers seem to prefer one form of content over another. Brandon Katz breaks down why that is and what it means.

OrkaTV’s Jonathan Moffie explains why streaming TV is the best option for ad buyers who want to keep up with audience changes while maintaining the value of linear.

This week’s TVREV highlights, and more news across the industry.

While Apple TV+ relies on new releases to boost demand, Disney+ looks to old favorites. But as data from Parrot Analytics shows, deciding which direction to go is a real balancing act.

TVREV’s Thought Leaders Circle members weigh in on how they see the industry changing once the Hollywood Strikes are finally settled.

This week’s TVREV highlights, and more news across the industry.

The so-called “Streaming Wars” have never been a zero-sum game. Brandon Katz looks at how Netflix’s changing supply share is a reflection of a maturing streaming market.

CCR Media’s Ben Ropke and Ben Saboe with an update on how the media monitoring world is adapting to the rapid changes in the industry.