
The Future Of Television. Dissected Daily.
Hot Take On Today’s Net Neutrality Ruling
The 6th Circuit Court of Appeals struck down the FCC’s net neutrality rules today. Our quick take on what to expect.
5 Netflix Insights In 2024 That Are Shaking Up The Streaming World
In 2024, Netflix continues to refine its strategy with a focus on subscriber retention, high-quality content, earned media, and smart investments in live sports, ensuring its position as a leader in the streaming industry.
The Times' Peak Snobbery: Why ‘Mid TV’ Is Actually What Viewers Want
The Times TV Critic is dismayed by the arrival of what he calls “Mid TV.” But are greedy executives to blame or just mainstream tastes?
Netflix KOs Other Streamers for Earned Media Value
The Tyson vs. Paul match fueled a month-over-month increase in EMV for Netflix, per CreatorIQ.
YouTube Isn’t Quite TV, But It’s Probably What Comes Next
Why YouTube’s anything-and-everything content strategy looks to be where the future of television is headed.
In 2024, the Shift to Streaming Only Continued
This year, the share of smart TVs that solely streamed content hit 61% — a notable increase across the last few years, according to Inscape’s latest analysis.
Football & Fashion Pump Up Prime Video EMV in October
Prime Video had a 64% month-over-month increase in Earned Media Value in October, per CreatorIQ.
Why FAST Owners Should Stop Launching New Channels And Start Marketing The Ones They Have
Why FAST channels often get lost in the shuffle and how new AI-powered social media solutions can help get them noticed.
Data: Netflix Beats Other Streamers for Content Appeal
The red giant also ranks highest for overall experience and ad experience, per data from MX8 Labs.
The Most Interesting Findings From The NBA’s Unsealed Media Deals
The unsealed details of the NBA’s new media rights deals with Amazon and NBC shed a lot of light on where the league’s headed (and especially what Amazon wants to do with sports and shoppable ads).
Europe Strikes Back: Titan OS’s Local-First Strategy in the CTV Wars
Titan OS made quite a splash at MIPCOM last week, with its Sony Pictures Entertainment announcement. We look at why independent operating systems like Titan hold so much promise as alternatives to Big Tech.
The Jargon Wars: Mapping TV’s Out Of Control Lingo
Evan Shapiro’s TV Taxonomy highlights how industry jargon had resulted in an out-of-control Tower Of Babel, and a look at the negative effects of all that discord.
Those ‘Mormon Wives’ Helped Hulu Grow Earned Media Value in September
Thanks in part to social buzz around “The Secret Lives of Mormon Wives,” Hulu saw a 66% month-over-month increase in Earned Media Value in September, per CreatorIQ.
Former NBC Marketing Boss Apologizes For Creating The Trump Illusion': 'I Helped Create A Monster’
Guest author Jon Accarino tells the story of his former boss, one time NBC marketing chief John D. Miller.
Diamond Sports Group Pilots The End Of Current RSN Model
Diamond Sports Group could potentially lose 11 of its remaining MLB team rights deals for 2025. Such a move could expedite the end of the current RSN model, and DSG's involvement in regional sports altogether.
Among Subscription Streamers, Disney+ Stands Out for Viewer Ad Recall
As part of its study on streaming platforms, MX8 Labs surveyed viewers about brand recall, attention and if ads actually influenced them to make a purchase.
‘Emily in Paris’ Stars Fuel Increase In Netflix’s Earned Media Value
Netflix increased its Earned Media Value by 13% from July to August, per a CreatorIQ analysis.
Study: Creator Retention Helps Streamers Grow Earned Media Value
A new report from CreatoriQ found that the number of creators posting about streaming services grew 28% in H1 2024, resulting in a 56% increase in Earned Media Value.
Annoying Vs. Entertaining: Ad Experiences On FASTs
As part of its streaming services study, MX8 Labs analyzed consumer preferences for some of the most popular FASTs.
Report: More Smart TVs Are Solely Streaming
Inscape’s Q2 2024 report reveals that 60% of smart TVs only streamed content during the quarter — a record high.