How much do Paramount+ and Peacoock’s content libraries overlap and what advantages would be gained from their potential partnerships? Brandon Katz unpacks.

As we move from linear TV to steaming, new monetization paths require a new set of metrics to better understand the value of content.

How’s Bridgerton’s new spinoff Queen Charlotte is boosting viewership for both shows and how Netflix is doing a stellar job capitalizing on that.

Disney+, Hulu and Max make for some odd bundle-mates, but how much overlap is there between the threesome, and do they have what consumers want?

Streaming services may dream of chasing Oscars, but they’re spending their dollars on TV series, both old and new. Brandon Katz unpacks why.

While demand for kids content remains high, supply is surprisingly low. Brandon Katz looks at what’s behind the imbalance.

Balancing much-loved older hits with still-hot newer ones is a balancing act for streaming services. Brandon Katz looks at what they should and should not do to solve this.

Does winning on a global basis means investing in more non-US content? Netflix seems to think so and that’s why they’re way ahead of Amazon

As FASTs increasingly skew local, the case for live sports grows stronger. Brandon Katz unpacks.

Having strip mined comic books, Hollywood is looking to video games for its next batch of hits. But is there enough IP to draw on?

Hollywood has long been criticized for its over reliance on tried and true IP. But which streamers are most guilty of jumping on this trends? The results will surprise you.

Netflix’s round trip voyage—from licensing to originals and back again, is a good window into how the streaming business model keeps shifting. But is this latest move a good one? Brandon Katz has the goods.

While much of the media seems to have handed Netflix the streaming crown, IP properties and a focus on quality might soon alter that perception.

TV seasons are shrinking and that is hurting streamers ability to retain viewers. Brandon Katz looks at the numbers behind the Big Shrink.

Streaming services need to weight the popularity of a new series with their potential impact on the bottom line. Brandon Katz unpacks what content teams need to consider.

Can a Middle Eastern media company called Yango Play be the path forward for America’s media giants? Brandon Katz explains why.

Sitcoms have long been broadcast TV’s strongest product. But streaming services struggle to retain viewers from season to season. Brandon Katz looks at why.

A look at how Amazon’s shift to a mainstream content strategy left it well positioned for the transition to an ad-supported model.

Changing consumer habits and a maturing streaming industry are leading to some new trends, price increases being among the more visible.

Disney’+s diminishing Demand Share is one of the many problems the streamer faces. Can Hulu help them get their mojo back?