
The Future Of Television. Dissected Daily.
World Series Goes Head-To-Head With Football On Broadcast TV
Data from VIZIO’s Inscape shows how this year’s World Series went to-to-toe with the NFL and college football when it comes to broadcast viewership.
How ‘Chicken’ Are CNN Viewers?
Data from Tubular Labs shows CNN social video viewers are likely shopping Amazon for chicken and turkey products (among other categories).
Candy Sweetens TV Ad Approach Ahead Of Halloween
iSpot data shows which candy brands were getting in front of consumers in the lead-up to Halloween this year.
ESPN Pays Up For College Sports Rights Consolidation
The Big 12’s new TV deal shows how ESPN is going to use college sports to keep fans tuning in en masse.
Hermès Shoppers Want To Visit Vegas
Categories data from Tubular Labs shows Hermès shoppers have a high affinity for social video content about visiting Las Vegas.
Yellowstone’s Peak Performance On TV
Data from VIZIO’s Inscape highlights how much of a hit Yellowstone is for Paramount Network.
NBA Can Hit Lofty Media Rights Goals By Creating More Pieces Of TV Pie
Can the NBA make $8 billion or more per year in its next media rights deal? It’s probably going to take a lot more splitting of the pie. Here’s how that could happen…
MLB Playoffs A Hit In Primetime
Data from VIZIO’s Inscape shows that the MLB Playoffs have scored in primetime since Oct. 7.
New Spanish-Language TV Programming Makes A Splash
iSpot’s new Q3 TV advertising report highlights the top programs for Spanish-language TV ad impressions, including several newcomers year-over-year.
Amazon Leads NFL Youth Movement
Amazon’s Thursday Night Football has seen higher viewership overall, and significant growth among 18-to-34 year-old audiences.
A ‘Hack’ Of An Opportunity With Food & Beverage Videos
Tubular Labs video category data reveals which food & beverage video topics can create new opportunities for brands, creators and publishers — plus what audiences are shopping for after watching.
Indeed, Amazon Make Bigger Splashes With Q3 TV Advertising
New Q3 TV advertising data from iSpot shows Amazon’s surge last quarter, while revealing year-over-year increases from brands like Indeed, Target, Arby’s and more as well.
CTV Helps Travel Ads Take Off
VIZIO’s recent case study shows how its Household Connect shows how Household Connect led to better campaign results for one travel brand.
Gucci Shoppers’ Social Video Habits May Not Be What You Think They Are
Data from Tubular Labs shows how assumptions about Gucci’s shoppers may be false, as social video data points to a different consumer profile.
Missing The Mark With Hispanic Consumers
Advertisers are missing the mark with Hispanic consumers — something validated audience data can fix.
Sportsbooks Keep Betting On NFL TV Advertising
Sportsbooks roared back to TV as the 2022 NFL season first got underway, as iSpot data shows.
Beauty Video Growth Continues To Boom
New data from Tubular Labs shows a 30% increase in beauty video views on YouTube over the last year.
MLB’s Expanded Postseason Has Big Implications For Networks, Advertisers
MLB’s expanded postseason could be a major boost for network bottom lines and brands’ TV ad reach.
How Pandemic TV Ads Have Pivoted Since Early 2020
iSpot data shows how COVID-related TV ads have trended since the start of 2020 — along with pharma’s recent rise.
Who’s Got Game? Gaming Video Categories With Room To Grow On YouTube
Tubular Labs’ latest category infographics show gaming categories with room to grow, and what gaming audiences are shopping for on Walmart.