Content creators, publishers, brands and agencies can now better understand what viewers of social videos are shopping for on Amazon thanks to new tools introduced today from Tubular Labs.

Amid dramatic price increases and cuts in different parts of the world, and a plummeting stock price, Netflix’s upcoming earnings call is gaining plenty of attention.

The good news: Viewers are more engaged with streaming services

The bad news: Competition for viewer’s attention is going to get even more brutal

It’s a big planet, with a lot of TV watchers. And getting as many of them a chance to watch Paramount Plus, Pluto, and now, SkyShowtime, is Kelly Day’s job as ViacomCBS’ president of international streaming services.

What worked two years ago in linear streaming services is now already out of date compared to fast-evolving and stiff competition. More weirdly perhaps, successful free, ad-supported services (FAST for short) are dipping into a very old playbook to optimize the audience experience and keep viewers coming back.

However much fans may have missed normal sports seasons and game telecasts in 2020, and are hoping this football season marks a return to the comforting traditions of the past, they’d better take a long look at what may be the end of an era. There are so many conflicting currents of massive change washing over sports right now that it’s likely the entire business will be wildly different within just a couple of years. And that has huge implications for “TV,” because we’re going to be watching those sports much differently in coming years.

The huge haul of home entertainment dollars that’s washed into Hollywood during the pandemic set another record in the first half of 2021, according to new figures from industry organization Digital Entertainment Group. And that record $15.7 billion doesn’t even include as much as $1 billion in premium VOD revenues that studios aren’t reporting publicly, a top studio executive said.

Between the pandemic and an influx of major new services, the number of U.S. subscription accounts has boomed, up 30 percent annually over the past two years, but niche subscription video services have done even better, more than doubling that estimable track record, according to a research note from analytics consultancy Antenna Inc..

Comcast can expect a big payday from ads for the Tokyo Olympics that begin this week. But many viewers are uncomfortable, and worrisome long-term trends suggest NBCUniversal and Comcast should enjoy their time on the medal stand now.

Streaming video's last era ended this spring with a few more service launches, and now we're moving into a new era of TV. Here are the five big trends shaping streaming video's future.

The sale of more than a quarter of the Los Angeles Lakers NBA team to co-owners of the Dodgers could help solve one of the worst problems in sports TV, and lead to a joint streaming service for fans.

Sinclair Broadcast Group is making another big bet on sports TV, raising $250 million to finance a streaming service in the 21 markets where it owns cable sports services. The streamer could reshape the online streaming landscape, and add gambling with Sinclair's Bally's ownership.

Apple continues to say little at big presentations about its TV+ "hobby," while competitors are preparing the kind of intensive programming that attracts and keeps subscribers around.

Lees than three years after spending $85 million to buy what's now WarnerMedia, AT&T has changed its mind in a stunning about-face. We have a LOT of questions.

Disney disappointed in its latest quarterly earnings, muddling in a "messy middle" between parks that aren't yet at full speed and softening streaming-video signups. How long will it stay there?

Long one of the least-talked-about streaming services, Amazon Prime Video has had lots to brag about lately, with an extended NFL deal, Oscar wins, and 175 million customers

With Views, a new joint venture from Jukin Media and Night Media, even viral online videos such as OK Boomer and Pizza Rat will become collectible NFTs.

Amid a flurry of announcements, Apple unveiled a more powerful Apple TV 4K streaming device, and a second season of its most popular show on that device, 'Ted Lasso.' The company also unveiled new iPads, iMacs, AirTags and much else.

As the pandemic eases, Hollywood studios are shifting to promoting films available only or partly in theaters, the latest data from Tubular Labs suggests.