Netflix deals with subscriber numbers, Wall Street, all-at-once-delivery, password sharing and the launch of their new ad-supported tier.

The many reasons Paramount was wise to join forces with Walmart, time for the streaming industry to stop focusing on subscriber counts.

Disney got out of the business of streaming Indian Premiere League games this weekend. Now when will it acknowledge how much more difficult it will be to reach its ambitious global goals for streaming subscribers? And will investors care at this point?

Disney had welcome good news to crow about: its new streaming service Disney+ passed 50 million subscribers in just five months.

Disney stock jumped after two analysts estimated Disney+ subscriber numbers were outperforming projections. But churn remains a concern as Disney rolls out new shows.

Getting subscribers in the door is an existential issue for niche services amid brutal competition. At the Future of TV conference, marketing and business-development executives offered nine tactics crucial to survival amid that competition.