The Future Of Television. Dissected Daily.
Hot List: Is Nielsen Grading Their Own Homework? 🤔
This week on TVREV, networks crying foul on Nielsen, X toppling FOX, and a summary of articles from across the industry.
A Supernova Moment For Cable News
Much of the recent drama about cable news is focused on ratings, a concept much of the industry now regards as quaint. Is that a signal of end times or something else?
Three Brands are 20% of FOX News Advertising So Far This Year
Perhaps it’s no surprise that FOX would find itself in a position of consolidating its advertiser base to a few brands that want to go big and “believe”. But even with that in mind, it’s still a surprise to find out that almost 20% of the network’s advertising so far this year is limited to just three brands.
Who’s Still Advertising with Tucker Carlson at the End of Q2 2021?
At the end of Q2, we dig into the data on who's still advertising with Tucker Carlson.
Who's Still Advertising with Tucker Carlson at the End of Q1 2021?
At the end of the first quarter, some advertisers still appear to be sticking with Tucker Carlson. Who might those brands be? And who has departed since January?
What's Left of Tucker Carlson's Advertisers (So Far) in 2021?
Who's still advertising during Tucker Carlson Tonight? A look at the handful of brands left.
The Last Gasp Of The GRP
As cable news networks fight over GRP-based ratings, the rest of the TV industry is moving on to streaming and impressions, meaning we may be watching the death throes of yet another part of the TV ecosystem.
Fox News Has A Problem. Its Name Is Newsmax
As viewers move away from cable, does a Fox News competitor with a strong streaming presence actually pose a threat to the cable news giant?
Election Night 2020: TV Ads and Viewer Insights
Which advertisers were all over election night coverage, and which broadcasts attracted the most viewers? Our data breakdown:
These Are the Brands Who Aren’t Shying Away From Politics
Which brands and industries capitalized on the live viewership of the nationally-televised presidential debates and town halls? We turned to iSpot, the always-on TV ad measurement and attribution company, to find out.
Viewership Insights for Cable News Networks
Viewership profiles for three of the top cable news networks, CNN, MSNBC and Fox News, using data from Inscape.tv, the TV data company with insights from a panel of more than 15 million smart TVs.
Quick TV Insights from July 2020
A few quick insights around TV viewership and advertising for July, with insights from Inscape.tv and iSpot.tv
TV by the Numbers: June 29 through July 5
A weekly snapshot of the most-watched shows and networks using glass-level data from Inscape, plus advertising highlights via iSpot.tv.
Data: CNN Surged During Weekend of Protests Against Racial Injustice
Data from iSpot and Inscape shows just how much CNN surged as a result of coverage of the widespread protests against racial injustice in the U.S.
Cable News Coverage of the New Hampshire Primary: A Close Look at Viewer Behavior
We used glass level data from Inscape to surface viewership insights around news coverage of the New Hampshire Primary results.
MyPillow Can Avoid Advertising on 'Tucker Carlson Tonight' with Some of These Alternatives
MyPillow has alternates to the likes of Tucker Carlson and Fox News when it comes to TV advertising. We explain a few with data from iSpot and Inscape.
Social Video Insights from the Ford - Kavanaugh Hearing
U.S. audiences were hooked on video around the Ford-Kavanaugh hearings, and not just on T.V. Social video also commanded large audiences for the event.
In-Hannity: Insights about Hannity Advertising
Hannity's been creating a stir, and advertisers are moving away from his program -- according to data from iSpot.tv -- in recent weeks.