TV by the Numbers: June 29 through July 5
We’re bringing you a weekly snapshot of TV by the numbers, revealing the most-watched shows and networks using glass-level data from Inscape, and advertising highlights including most-seen brands, top spenders and notable spots, via iSpot.tv.
Here’s a look at the week of June 29 through July 5:
Most-Watched Shows and Networks
Via Inscape.tv, the TV data company with insights from a panel of more than 15 million smart TVs. Data is linear live TV only and rankings are by percent share duration (i.e., time spent watching).
- Looking at shows, of all the minutes watched by smart TVs that Inscape measured in all dayparts, 0.92% of the time was spent on Friends, putting it in first place.
- Morning talk shows Good Morning America and Today followed with 0.90% and 0.86% share duration, respectively.
- The top six shows all moved up the in ranking compared to the previous week.
- On the network side of things, of all minutes watched last week, 6.60% of the time was spent on NBC — a move up from the previous week where it was No. 3.
- Second and third places go to Fox News Channel (6.47%) and ABC (5.96%).
- There was no week-over-week change in the network rankings for fourth through twelfth place.
Advertising Insights
Via iSpot.tv, the always-on TV ad measurement and attribution company. Networks/network promos are excluded.
- Four out of the five top-spending brands were insurance companies.
- Geico took first place for both estimated spend ($22.1 million) and TV ad impressions (1.5 billion).
- The most-seen spot was Burger King’s “Reopening Procedures,” with 854 million TV ad impressions.
- The spot with the biggest estimated spend ($13.6 million) was Nissan’s “Refuse to Compromise” featuring Brie Larson.
