The Future Of Television. Dissected Daily.
What's the Point of Awards Season When What's 'New' Doesn't Matter Anymore?
Award season is highlighting the fact that everyone's just watching what they want at this point, whether that's live or on-demand.
Franchises are What Stops Churn for Streaming Services
Churn is going to become an increasing problem for streaming services... unless they're able to harness the power of franchises, of course (no easy feat).
TV by the Numbers: June 29 through July 5
A weekly snapshot of the most-watched shows and networks using glass-level data from Inscape, plus advertising highlights via iSpot.tv.
Can Networks Create More Programming Like 'The Last Dance?'
ESPN's "The Last Dance" was exactly what viewers wanted. But can its success be repeated for audiences looking for collective experiences?
Netflix Has 45% Fewer Movies (and 400% More TV Shows) Than it Did in 2010
A look over the last decade at how Netflix has changed its focus toward more TV -- and how originals play into that growth (and the future).
(Not So) Crazy Rich Asians TV Marketing
"Crazy Rich Asians' made a splash at the box office in week one -- but it ends up the advertising strategy wasn't as "crazy" as it was just "smart."