Fox News Wins In Facebook/YouTube Watchtime, ABC News Reaches More People

According to Tubular Labs’ Audience Ratings – which measure monthly de-duplicated viewers and minutes watched across videos published on Facebook and YouTube – Fox News is the No. 1 broadcast/radio/film/cable creator in terms of total minutes watched, with 1.2 billion minutes consumed by U.S. audiences in August. 

While this may confirm that the network’s loyal fanbase lives on social as well as cable TV, what about Fox News’ reach? When looking at unique viewers for August, Fox News ranks 6th, behind creators including ABC News (32.9 million unique viewers) and Netflix (28.2 million unique viewers). 

Top Broadcast/Radio/Film/Cable Creators (US audience, US creators/country)

Unique Viewers

1. Movieclips (35.3 million)

2. ABC News (32.9 million)

3. SportsCenter (32.1 million)

4. Bleacher Report (29.2 million)

5. Netflix (28.2 million)

6. Fox News (27.8 million)

7. NBC Sports (26.6 million)

8. Taste Life (25.3 million)

9. NBC News (25.0 million)

10. Disney Junior (23.8 million)

Minutes Watched

1. Fox News (1.2 billion)

2. NBC Sports (908.4 million)

3. HISTORY (699.0 million)

4. A&E (665.7 million)

5. NBC News (638.0 million)

6. Sesame Street (608.0 million)

7. MSNBC (537.7 million)

8. Disney Junior (459.8 million)

9. Wild ‘N Out (389.0 million)

10. MovieClips (344.0 million)

The bottom line: Fox News is able to attract a lot of watchtime-per-unique-viewer for its social video content, and keep viewers engaged more so than any other creator that exceeds them in unique viewers.