The Future Of Television. Dissected Daily.
Tubular Ties E-Commerce Sales To Social-Video Views In New Metric
A new metric from Tubular Labs connects viewership of product videos online with Amazon purchases by those audiences in the next 30 days. Electronics purchases had a particularly high correlation, but more broadly, the metric will help publishers better pitch the value of their audiences.
AOC Twitch Stream Shows Path Forward for Politics & Video Engagement
After drawing an impressive 435K viewers to just play "Among Us" and talk about voting, AOC identifies a path toward future voter engagement
Tubular Audience Ratings Making TV-Like Metrics a Reality for Social Video
The new Tubular Audience Ratings provide unique viewer and minutes watched data that make it easier to evaluate social video like TV.