Prime Video had a 64% month-over-month increase in Earned Media Value in October, per CreatorIQ.

As part of its study on streaming platforms, MX8 Labs surveyed viewers about brand recall, attention and if ads actually influenced them to make a purchase.

An in-depth survey from MX8 Labs reveals how consumers really feel about the streaming landscape.

What we’re thinking Amazon’s really going to do with Freevee, and why the real story of the Walmart-VIZIO deal has nothing to do with either company.