The Pac-12's rebirth is in progress, but the main thing it needs to keep focus on is being a cohesive and entertaining league -- and TV product, by extension.

iSpot data shows that this year's Big Ten and SEC could combine for over 57% (or more) of this year's college football viewing... which has some larger ramifications for the sport.

Some of sports’ biggest rights holders are combining forces, in a move that makes us wonder what the point of escalating rights fees were to begin with.

College Football’s consolidation looks assured following Sunday’s playoff selections that excluded Florida State.

The Pac-12 was effectively killed off last week… by TV.

Big 12 expansion is less about pulling ahead than it is about keeping pace with a rapidly evolving TV rights environment for college football.

It’s getting increasingly difficult for TV viewers to tune into all of the sporting events they want to watch… and it’s only poised to get tougher from here.

The Big 12’s new TV deal shows how ESPN is going to use college sports to keep fans tuning in en masse.

An expanded College Football Playoff could be one of the most lucrative rights deals on TV as networks are still scrambling to keep audiences watching.

The Big Ten’s record deal has lasting implications for the Big Four broadcast networks, ESPN and its own cable channel.

UCLA and USC leaving the Pac-12 could set off a chain of events that resets the college sports TV landscape.

ESPN's the big winner when the dust settles on Texas and Oklahoma's move to the SEC.

The next few years. of sports media rights negotiations have an opportunity to alter TV... if any of the rightsholders really change, of course

The Pac-12's latest streaming announcement misses the mark once more as the league won't just focus on trying to get live games to fans.

As college football conferences start trimming schedules for fall, it has major effects for both the schools and television partners alike.

Apple TV+ and the Pac-12 are entering into a discussion because of the situations they've found themselves in. A deal may not fix those issues.

College sports have been staring down the changing dynamics of TV for some time. And while the top teams and conferences that drive most of the revenue around college athletics continue to find more ways to deliver content digitally, they’re still largely dependent on network deals to make money.