The Pac-12's rebirth is in progress, but the main thing it needs to keep focus on is being a cohesive and entertaining league -- and TV product, by extension.

iSpot data shows that this year's Big Ten and SEC could combine for over 57% (or more) of this year's college football viewing... which has some larger ramifications for the sport.

College Football Playoff changes could be the move that finally eats the sport alive.

ESPN paying up for NCAA sports championships is all part of a larger plan — but one that looks tougher by the day.

The Pac-12 was effectively killed off last week… by TV.

Big 12 expansion is less about pulling ahead than it is about keeping pace with a rapidly evolving TV rights environment for college football.

The Big 12’s new TV deal shows how ESPN is going to use college sports to keep fans tuning in en masse.

An expanded College Football Playoff could be one of the most lucrative rights deals on TV as networks are still scrambling to keep audiences watching.

The Big Ten’s record deal has lasting implications for the Big Four broadcast networks, ESPN and its own cable channel.

UCLA and USC leaving the Pac-12 could set off a chain of events that resets the college sports TV landscape.

The Premier League will the latest sports entity to get a major payday from U.S. media companies. What will it mean for the market overall?

Not even two months ago, the University of Texas and University of Oklahoma announced they’d leave the Big 12 for the SEC. Despite that move being announced now, though, the schools just don’t pick up and leave the conference now, or even next year.

There are significant reverberations for sports TV assuming Texas and Oklahoma are actually bound for the SEC

The next few years. of sports media rights negotiations have an opportunity to alter TV... if any of the rightsholders really change, of course

As college football conferences start trimming schedules for fall, it has major effects for both the schools and television partners alike.

College sports have been staring down the changing dynamics of TV for some time. And while the top teams and conferences that drive most of the revenue around college athletics continue to find more ways to deliver content digitally, they’re still largely dependent on network deals to make money.